MailCharts Index

Duluth Trading Company email marketing overview

Total Emails

2,859

Total Journeys

15

Industries

Lifestyle Apparel, Apparel

Latest emails

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Duluth Trading Company email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 7.74
  • vs. Last Year -3%
  • vs. MailCharts Index 287%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 94%
  • vs. Last Year -5%
  • vs. MailCharts Index 185%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 39 characters
  • MailCharts Index 34 characters

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What are brands talking about?

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Duluth Trading Company ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 06 Mar 2020
    Company Journey
  • Cart abandonment

    Start date: 27 Sep 2020
    Company Journey
  • Purchaser

    Start date: 22 Dec 2017
    Company Journey

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Plan upcoming campaigns and promotions

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  • Track how often brands send discounts and promotions

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  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

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  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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