MailCharts Index

Fanatics email marketing overview

Total Emails

5,063

Total Journeys

16

Industries

Sports & Activities

Latest emails

Unlock more when you sign up

View Fanatics’s full brand overview with a MailCharts account.

Sign up for free

Fanatics email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 8.52
  • vs. Last Year -47%
  • vs. MailCharts Index 184%

View Sending behavior trends

How often are brands sending emails?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Promotional Rate Insights

  • Average promotion rate 42%
  • vs. Last Year -9%
  • vs. MailCharts Index 50%

View promotional trends

How often do emails include a promotion?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Subject Line Insights

  • Average subject line length 39 characters
  • MailCharts Index 35 characters

View popular subject line terms

What are brands talking about?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Fanatics ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 29 Oct 2019
  • Cart abandonment

    Start date: 28 Apr 2020
  • Purchaser

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Fanatics’s marketing strategy to help you build and optimize your email sequences and user journeys.

Sign up for free

Get free access to email marketing data from Fanatics and thousands of other brands

Sign up for free

Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

Get free access to email marketing data from Fanatics and thousands of other brands

Sign up for free

Email marketers also search for:

Adidas USA
  • Germany
  • 2,917 emails received
Airbnb
  • USA
  • 603 emails received
CBS Sports
  • -
  • 3,814 emails received
fansedge
  • -
  • 1,211 emails received