Gap email marketing overview


Gap Inc, 2 Folsom St, San Francisco, CA 94105, USA


E-commerce, Retail, Apparel & Footwear

Emails received


Gap email marketing trends & campaign insights

Data from the last 90 days.

How many emails has Gap sent over the past 90 days?
Gap send volume
10.24 emails / week
How does Gap send volume compare?
  • 9% vs last year
  • 2% vs MailCharts

How often does Gap send discounts and promotions?

of the emails Gap sends includes a discount or promotion.

What is the day Gap sends the most emails?

is the most popular day Gap sends emails.

How long are the subject lines in Gap email campaigns?

39 characters
is the average subject line length of Gap emails.

Gap email campaigns and trends

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Gap ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 09 Nov 2018
  • Cart abandonment

    Start date: 06 Apr 2020
  • Purchaser

    Start date: 08 Dec 2018

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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