MailCharts is now part of Validity! Learn more here.

MailCharts Index

Goop email marketing overview

Total Emails

1,033

Total Journeys

21

Industries

Cosmetics & Skincare, Beauty & Personal Care

Latest emails from Goop

Unlock more when you sign up

View Goop’s full brand overview with a MailCharts account.

Sign up for free
Options

Goop email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 3.43
  • vs. Last Year 14%
  • vs. MailCharts Index 71%

View Sending behavior trends

How often are brands sending emails?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Promotional Rate Insights

  • Average promotion rate 30%
  • vs. Last Year 88%
  • vs. MailCharts Index -23%

View promotional trends

How often do emails include a promotion?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Subject Line Insights

  • Average subject line length 25 characters
  • MailCharts Index 34 characters

View popular subject line terms

What are brands talking about?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Goop ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 21 May 2018
    Company Journey
  • Cart abandonment

    Start date: 12 Oct 2020
    Company Journey
  • Purchaser

    Company Journey

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Goop’s marketing strategy to help you build and optimize your email sequences and user journeys.

Sign up for free

Get free access to email marketing data from Goop and thousands of other brands

Sign up for free

Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

Get free access to email marketing data from Goop and thousands of other brands

Sign up for free

Email marketers also search for:

AERIN LLC
  • 574 emails received
Epicurious
  • USA
  • 4,231 emails received
Food52
  • USA
  • 2,981 emails received
The Honest Company
  • USA
  • 1,792 emails received