H&M email marketing overview


Stockholm, Sweden


Apparel & Footwear, E-commerce, Retail

Emails received


H&M email marketing trends & campaign insights

Data from the last 90 days.

How many emails has H&M sent over the past 90 days?
H&M send volume
5.39 emails / week
How does H&M send volume compare?
  • 5% vs last year
  • 3% vs MailCharts

How often does H&M send discounts and promotions?

of the emails H&M sends includes a discount or promotion.

What is the day H&M sends the most emails?

is the most popular day H&M sends emails.

How long are the subject lines in H&M email campaigns?

32 characters
is the average subject line length of H&M emails.

H&M email campaigns and trends

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H&M ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 19 Jan 2019
  • Cart abandonment

    Start date: 09 Apr 2020
  • Purchaser

    Start date: 20 Feb 2018

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Get free access to email marketing data from H&M and thousands of other brands

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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