Harvey Nichols email marketing overview

Location

361-365 Chiswick High Rd, Chiswick, London W4 4AZ, UK

Industries

Retail, E-commerce

Emails received

1,636

Harvey Nichols email marketing trends & campaign insights

Data from the last 90 days.

How many emails has Harvey Nichols sent over the past 90 days?
Harvey Nichols send volume
2.42 emails / week
How does Harvey Nichols send volume compare?
  • 5% vs last year
  • 3% vs MailCharts
    database

How often does Harvey Nichols send discounts and promotions?

22%
of the emails Harvey Nichols sends includes a discount or promotion.

What is the day Harvey Nichols sends the most emails?

Wednesday
is the most popular day Harvey Nichols sends emails.

How long are the subject lines in Harvey Nichols email campaigns?

40 characters
is the average subject line length of Harvey Nichols emails.

Harvey Nichols email campaigns and trends

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Harvey Nichols ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 17 Jul 2019
  • Cart abandonment

    Start date: 13 Apr 2020
  • Purchaser

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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