MailCharts Index

Holland America Line email marketing overview

Total Emails

700

Total Journeys

9

Industries

Travel & Tourism

Latest emails from Holland America Line

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Holland America Line email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 3.17
  • vs. Last Year 59%
  • vs. MailCharts Index 6%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 55%
  • vs. Last Year 28%
  • vs. MailCharts Index 25%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 50 characters
  • MailCharts Index 35 characters

View popular subject line terms

What are brands talking about?

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Holland America Line ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 18 Jun 2019
    Company Journey
  • Cart abandonment

    Start date: 18 Sep 2020
    Company Journey
  • Purchaser

    Company Journey

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

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  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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