IKEA email marketing overview

Location

Älmhultsgatan 2, 215 86 Malmö, Sweden

Industries

E-commerce, Retail

Emails received

707

IKEA email marketing trends & campaign insights

Data from the last 90 days.

How many emails has IKEA sent over the past 90 days?
IKEA send volume
1.61 emails / week
How does IKEA send volume compare?
  • 2% vs last year
  • 2% vs MailCharts
    database

How often does IKEA send discounts and promotions?

11%
of the emails IKEA sends includes a discount or promotion.

What is the day IKEA sends the most emails?

Wednesday
is the most popular day IKEA sends emails.

How long are the subject lines in IKEA email campaigns?

37 characters
is the average subject line length of IKEA emails.

IKEA email campaigns and trends

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IKEA ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 12 Mar 2020
  • Cart abandonment

    Start date: 12 Jun 2019
  • Purchaser

    Start date: 19 Jan 2016

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Get free access to email marketing data from IKEA and thousands of other brands

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

Get free access to email marketing data from IKEA and thousands of other brands

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