MailCharts Index

Kiehl's USA email marketing overview

Total Emails

1,788

Total Journeys

19

Industries

Cosmetics & Skincare, Men's Care, Beauty & Personal Care

Latest emails

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Kiehl's USA email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 9.99
  • vs. Last Year 25%
  • vs. MailCharts Index 233%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 80%
  • vs. Last Year 38%
  • vs. MailCharts Index 142%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 39 characters
  • MailCharts Index 35 characters

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What are brands talking about?

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Kiehl's USA ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 04 Aug 2018
  • Cart abandonment

    Start date: 11 May 2020
  • Purchaser

    Start date: 08 Sep 2020

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Plan upcoming campaigns and promotions

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  • View the most popular subject lines terms and phrases
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  • Track how often brands send discounts and promotions

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  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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