Lancome email marketing overview

Location

Paris, France

Industries

Apparel & Footwear

Emails received

1,991

Lancome email marketing trends & campaign insights

Data from the last 90 days.

How many emails has Lancome sent over the past 90 days?
Lancome send volume
7.99 emails / week
How does Lancome send volume compare?
  • 4% vs last year
  • 3% vs MailCharts
    database

How often does Lancome send discounts and promotions?

39%
of the emails Lancome sends includes a discount or promotion.

What is the day Lancome sends the most emails?

Thursday
is the most popular day Lancome sends emails.

How long are the subject lines in Lancome email campaigns?

44 characters
is the average subject line length of Lancome emails.

Lancome email campaigns and trends

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Lancome ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 16 Jan 2019
  • Cart abandonment

    Start date: 10 Jun 2020
  • Purchaser

    Start date: 14 Jan 2019

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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