Lord & Taylor email marketing overview

Location

424 5th Ave, New York, NY 10018, USA

Industries

Retail, Apparel & Footwear, Jewelry, Watches & Luxury Goods, Cosmetics, Consumer Electronics, E-commerce

Emails received

2,546

Lord & Taylor email marketing trends & campaign insights

Data from the last 90 days.

How many emails has Lord & Taylor sent over the past 90 days?
Lord & Taylor send volume
4.67 emails / week
How does Lord & Taylor send volume compare?
  • 13% vs last year
  • 3% vs MailCharts
    database

How often does Lord & Taylor send discounts and promotions?

100%
of the emails Lord & Taylor sends includes a discount or promotion.

What is the day Lord & Taylor sends the most emails?

Friday
is the most popular day Lord & Taylor sends emails.

How long are the subject lines in Lord & Taylor email campaigns?

34 characters
is the average subject line length of Lord & Taylor emails.

Lord & Taylor email campaigns and trends

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Lord & Taylor ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 22 Jan 2019
  • Cart abandonment

    Start date: 28 Apr 2020
  • Purchaser

    Start date: 12 Dec 2017

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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