MailCharts Index

MacKenzie Childs LLC email marketing overview

Total Emails

1,551

Total Journeys

7

Industries

Home, Kitchen & Cookware

Latest emails from MacKenzie Childs LLC

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MacKenzie Childs LLC email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 4.72
  • vs. Last Year -6%
  • vs. MailCharts Index 57%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 99%
  • vs. Last Year 106%
  • vs. MailCharts Index 90%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 32 characters
  • MailCharts Index 35 characters

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What are brands talking about?

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MacKenzie Childs LLC ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 27 Nov 2019
    Company Journey
  • Cart abandonment

    Start date: 01 Jul 2020
    Company Journey
  • Purchaser

    Company Journey

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Plan upcoming campaigns and promotions

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  • Track how often brands send discounts and promotions

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  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

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  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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