Overstock email marketing overview


799 Coliseum Way, Midvale, UT 84047, USA


E-commerce, Retail

Emails received


Overstock email marketing trends & campaign insights

Data from the last 90 days.

How many emails has Overstock sent over the past 90 days?
Overstock send volume
11.7 emails / week
How does Overstock send volume compare?
  • 12% vs last year
  • 3% vs MailCharts

How often does Overstock send discounts and promotions?

of the emails Overstock sends includes a discount or promotion.

What is the day Overstock sends the most emails?

is the most popular day Overstock sends emails.

How long are the subject lines in Overstock email campaigns?

81 characters
is the average subject line length of Overstock emails.

Overstock email campaigns and trends

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Overstock ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 30 Jan 2019
  • Cart abandonment

    Start date: 07 Apr 2020
  • Purchaser

    Start date: 07 Mar 2018

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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