Overstock email marketing overview
Data since
2013
Latest emails from Overstock
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Overstock email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 11.55
- vs. Last Year 28%
- vs. MailCharts Index 477%
View Sending behavior trends
How often are brands sending emails?
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Promotional Rate Insights
- Average promotion rate 100%
- vs. Last Year No Change
- vs. MailCharts Index 122%
View promotional trends
How often do emails include a promotion?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Subject Line Insights
- Average subject line length 64 characters
- MailCharts Index 34 characters
View popular subject line terms
What are brands talking about?
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We detected Overstock is using .
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
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Overstock ecommerce lifecycle campaigns and user journeys
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Welcome series
Start date: 30 Jan 2019
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Cart abandonment
Start date: 07 Apr 2020 -
Purchaser
Start date: 07 Mar 2018
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Overstock’s marketing strategy to help you build and optimize your email sequences and user journeys.
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