MailCharts Index

Pet House (AU) email marketing overview

Total Emails

524

Total Journeys

3

Industries

Pet Care & Supplies

Latest emails

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Pet House (AU) email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 4.57
  • vs. Last Year -9%
  • vs. MailCharts Index 129%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 72%
  • vs. Last Year -17%
  • vs. MailCharts Index 100%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 37 characters
  • MailCharts Index 35 characters

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What are brands talking about?

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Pet House (AU) ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 27 Feb 2019
  • Cart abandonment

    Start date: 16 Sep 2020
  • Purchaser

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Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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