Sephora email marketing overview


65 Avenue Edouard Vaillant, 92100 Boulogne-Billancourt, France


E-commerce, Retail

Emails received


Sephora email marketing trends & campaign insights

Data from the last 90 days.

How many emails has Sephora sent over the past 90 days?
Sephora send volume
5.35 emails / week
How does Sephora send volume compare?
  • 5% vs last year
  • 3% vs MailCharts

How often does Sephora send discounts and promotions?

of the emails Sephora sends includes a discount or promotion.

What is the day Sephora sends the most emails?

is the most popular day Sephora sends emails.

How long are the subject lines in Sephora email campaigns?

56 characters
is the average subject line length of Sephora emails.

Sephora email campaigns and trends

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Sephora ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 19 Jan 2019
  • Cart abandonment

    Start date: 15 Feb 2020
  • Purchaser

    Start date: 10 Aug 2017

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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