Starbucks email marketing overview


2401 Utah Ave S, Seattle, WA 98134, USA


Beverages, Food, Retail

Emails received


Starbucks email marketing trends & campaign insights

Data from the last 90 days.

How many emails has Starbucks sent over the past 90 days?
Starbucks send volume
1.8 emails / week
How does Starbucks send volume compare?
  • 2% vs last year
  • 3% vs MailCharts

How often does Starbucks send discounts and promotions?

of the emails Starbucks sends includes a discount or promotion.

What is the day Starbucks sends the most emails?

is the most popular day Starbucks sends emails.

How long are the subject lines in Starbucks email campaigns?

36 characters
is the average subject line length of Starbucks emails.

Starbucks email campaigns and trends

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Starbucks ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 12 Mar 2020
  • Cart abandonment

    Start date: 27 Feb 2020
  • Purchaser

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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