MailCharts Index

The Children's Place email marketing overview

Total Emails

6,667

Total Journeys

22

Industries

Baby, Children's Apparel & Footwear, Apparel, Toys, Kids, & Baby

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The Children's Place email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 8.06
  • vs. Last Year 61%
  • vs. MailCharts Index 303%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 98%
  • vs. Last Year 3%
  • vs. MailCharts Index 197%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 56 characters
  • MailCharts Index 35 characters

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What are brands talking about?

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The Children's Place ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 15 Sep 2020
  • Cart abandonment

    Start date: 17 Sep 2020
  • Purchaser

    Start date: 08 Jan 2018

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
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  • Track how often brands send discounts and promotions

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  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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