The Points Guy email marketing overview
Data since
2013
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Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 5.54
- vs. Last Year -21%
- vs. MailCharts Index 177%
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How often are brands sending emails?
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Promotional Rate Insights
- Average promotion rate 18%
- vs. Last Year 157%
- vs. MailCharts Index -56%
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How often do emails include a promotion?
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Subject Line Insights
- Average subject line length 103 characters
- MailCharts Index 34 characters
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What are brands talking about?
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We detected The Points Guy is using .
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
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The Points Guy ecommerce lifecycle campaigns and user journeys
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Welcome series
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Cart abandonment
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Purchaser
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on The Points Guy’s marketing strategy to help you build and optimize your email sequences and user journeys.
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