MailCharts Index

TOMS email marketing overview

Total Emails

3,646

Total Journeys

25

Industries

Sneakers / Athletic Footwear, Lifestyle Footwear, Eco-Friendly / Sustainable, Footwear

Latest emails

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TOMS email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 14.80
  • vs. Last Year 23%
  • vs. MailCharts Index 640%

View Sending behavior trends

How often are brands sending emails?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Promotional Rate Insights

  • Average promotion rate 87%
  • vs. Last Year 26%
  • vs. MailCharts Index 142%

View promotional trends

How often do emails include a promotion?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Subject Line Insights

  • Average subject line length 38 characters
  • MailCharts Index 35 characters

View popular subject line terms

What are brands talking about?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

TOMS ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 21 Jan 2020
    Company Journey
  • Cart abandonment

    Start date: 21 Jul 2020
    Company Journey
  • Purchaser

    Start date: 28 Sep 2017
    Company Journey

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on TOMS’s marketing strategy to help you build and optimize your email sequences and user journeys.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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Email marketers also search for:

Birchbox USA
  • USA
  • 1,979 emails received
Clarks Shoes
  • US
  • 2,140 emails received
Cole Haan
  • USA
  • 2,401 emails received
Crocs
  • USA
  • 1,847 emails received