Walmart email marketing overview


702 SW 8th St, Bentonville, AR 72716, USA


Retail, E-commerce

Emails received


Walmart email marketing trends & campaign insights

Data from the last 90 days.

How many emails has Walmart sent over the past 90 days?
Walmart send volume
5.12 emails / week
How does Walmart send volume compare?
  • 8% vs last year
  • 3% vs MailCharts

How often does Walmart send discounts and promotions?

of the emails Walmart sends includes a discount or promotion.

What is the day Walmart sends the most emails?

is the most popular day Walmart sends emails.

How long are the subject lines in Walmart email campaigns?

40 characters
is the average subject line length of Walmart emails.

Walmart email campaigns and trends

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Walmart ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 07 Aug 2018
  • Cart abandonment

    Start date: 01 Jun 2020
  • Purchaser

    Start date: 02 Oct 2019

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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