Zulily email marketing overview


2601 Elliott Ave #200, Seattle, WA 98121, USA


E-Commerce & Marketplaces, Toys, Housewares, Retail

Emails received


Zulily email marketing trends & campaign insights

Data from the last 90 days.

How many emails has Zulily sent over the past 90 days?
Zulily send volume
14.98 emails / week
How does Zulily send volume compare?
  • 11% vs last year
  • 3% vs MailCharts

How often does Zulily send discounts and promotions?

of the emails Zulily sends includes a discount or promotion.

What is the day Zulily sends the most emails?

is the most popular day Zulily sends emails.

How long are the subject lines in Zulily email campaigns?

51 characters
is the average subject line length of Zulily emails.

Zulily email campaigns and trends

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Zulily ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 08 Apr 2020
  • Cart abandonment

    Start date: 08 Apr 2020
  • Purchaser

    Start date: 17 Apr 2017

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Get free access to email marketing data from Zulily and thousands of other brands

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

Get free access to email marketing data from Zulily and thousands of other brands

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