Summer’s almost over (up here in the northern hemisphere, anyway), so we hope you can forgive us for thinking about, you know, fall, the end of daylight saving time, those unavoidable cold snaps … and for picking an unlikely #EmailsWeLove exemplar marketing Hawaiian surfer T-shirts demanding we stay stoked. It spoke to us.


Ever worry those subject line emojis aren’t showing up in everybody’s inbox? The fearless #emailmarketing pros at women’s underwear brand @knixwear went ALL IN and unleashed an emoji-only subject line for today’s edition of #EmailsWeLove Awesome!

Knix - 🏃‍♀️🏋️‍♀️🧘‍♀️🚴‍♀️

boohoo (United Kingdom)

Birthday emails are essential for #emailmarketing, but if yours offers the usual 15% discount code consider women’s style brand @boohoo‘s tactic: suggesting you tell your loved ones you want a (nondiscounted) Boohoo gift card. Smart.

boohoo (United Kingdom) - ALL EYES ON YOU (THE BIRTHDAY GIRL)


Are you upselling purchasers with your most relevant SKUs? When we bought children’s socks from @Nike we appreciated how the sports megabrand added top picks for us that were *also* aimed at kids. Of course!

Nike - Looking for Your Nike Order? (#C00192154532)


Talk about putting yourself out there! Outdoor gear brand @backcountry wants you to “Talk to a Gearhead Now” for *free* advice on everything from getting into a new sport to choosing a tent. BTW: we also crave those @BlundstoneUS boots!

Backcountry - Get free outdoor advice from a Gearhead

T&C Surf

OK, we admit there’s nothing really exceptional about this email from surf, skate and bodyboard brand @tcsurfdesigns … *except* for those irrepressibly positive “Stay Stoked” T-shirts. Hey: we’re tryin’, guys, we’re tryin’!

T&C Surf - Meet our unique pieces!