Amazon email marketing overview


410 Terry Ave N, Seattle, WA 98109, USA


E-Commerce & Marketplaces, E-commerce, Consumer Electronics, Marketplace

Emails received


Amazon email marketing trends & campaign insights

Data from the last 90 days.

How many emails has Amazon sent over the past 90 days?
Amazon send volume
6.08 emails / week
How does Amazon send volume compare?
  • 4% vs last year
  • 3% vs MailCharts

How often does Amazon send discounts and promotions?

of the emails Amazon sends includes a discount or promotion.

What is the day Amazon sends the most emails?

is the most popular day Amazon sends emails.

How long are the subject lines in Amazon email campaigns?

41 characters
is the average subject line length of Amazon emails.

Amazon email campaigns and trends

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Amazon ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 30 Mar 2020
  • Cart abandonment

    Start date: 14 Aug 2019
  • Purchaser

    Start date: 20 Nov 2015

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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Similar brands

  • USA
  • 758 emails received
Barnes & Noble
  • USA
  • 1,251 emails received
Best Buy
  • USA
  • 5,749 emails received
  • USA
  • 2,932 emails received