Amazon email marketing overview
Data since
2013
Latest emails from Amazon
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Amazon email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 1.27
- vs. Last Year 27%
- vs. MailCharts Index -36%
View Sending behavior trends
How often are brands sending emails?
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Promotional Rate Insights
- Average promotion rate 32%
- vs. Last Year 78%
- vs. MailCharts Index -24%
View promotional trends
How often do emails include a promotion?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Subject Line Insights
- Average subject line length 56 characters
- MailCharts Index 35 characters
View popular subject line terms
What are brands talking about?
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We detected Amazon is using Pardot.
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
Interested in understanding exactly what technology powers a company’s email program?
Amazon ecommerce lifecycle campaigns and user journeys
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Welcome series
Start date: 10 Jul 2018
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Cart abandonment
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Purchaser
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Amazon’s marketing strategy to help you build and optimize your email sequences and user journeys.
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