What’s does “premium” data mean?

MailCharts has powerful datasets that give you a historical overview of marketing strategies and promotional trends of the most established brands across different industries.

We’ve been gathering data for over several years to get a better sense of the marketing calendars and promotional cadences of these brands. This data provides an understanding of historical email activity and shifts.

For many of these brands, we also have details about their welcome series emails, cart abandonment programs, and gender-specific promotions.

How to use Y/Y historical data

MailCharts’ historical data can be used to gain efficiency and foresight when planning your email strategy. Track year-over-year campaigns and promotions for an outlook into what you might expect for the current year’s calendar. For our premium brands, we have between 2 and 5 years of historical promotional information to extract insight from.

We’ve curated various industries into premium data

We’ve selected e-commerce brands and retailers ranging from new, high-growth startups to popular, well-established companies.

We’ve also included companies that have been requested by our customers to round out our diverse group of industries.

For a full list of categories, see our Industry Insights, but here’s a quick list:

  • Accessories
  • Apparel
  • Arts & Entertainment
  • Auto
  • Baby
  • Beauty
  • Food & Drink
  • Footwear
  • Gifts
  • Health & Fitness
  • Home
  • Pet Care
  • Sports & Activities
  • Subscription
  • Travel