MailCharts Index

ASOS (UK) email marketing overview

Total Emails

1,780

Total Journeys

14

Industries

Apparel

Latest emails

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ASOS (UK) email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 3.03
  • vs. Last Year -24%
  • vs. MailCharts Index 52%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 67%
  • vs. Last Year 6%
  • vs. MailCharts Index 86%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 32 characters
  • MailCharts Index 35 characters

View popular subject line terms

What are brands talking about?

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ASOS (UK) ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 27 Jan 2020
  • Cart abandonment

    Start date: 09 Oct 2020
  • Purchaser

    Start date: 30 Apr 2018

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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