MailCharts Index

Bath & Body Works email marketing overview

Total Emails

2,995

Total Journeys

16

Industries

Cosmetics & Skincare, Beauty & Personal Care

Latest emails

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Bath & Body Works email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 8.49
  • vs. Last Year 6%
  • vs. MailCharts Index 183%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 76%
  • vs. Last Year -10%
  • vs. MailCharts Index 111%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 35 characters
  • MailCharts Index 34 characters

View popular subject line terms

What are brands talking about?

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Bath & Body Works ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 14 Oct 2019
    Company Journey
  • Cart abandonment

    Start date: 26 Jun 2020
    Company Journey
  • Purchaser

    Start date: 06 Feb 2018
    Company Journey

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Bath & Body Works’s marketing strategy to help you build and optimize your email sequences and user journeys.

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Plan upcoming campaigns and promotions

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  • View the most popular subject lines terms and phrases
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  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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