Bath & Body Works email marketing overview
Data since
2013
Latest emails
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Bath & Body Works email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 8.49
- vs. Last Year 6%
- vs. MailCharts Index 183%
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How often are brands sending emails?
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Promotional Rate Insights
- Average promotion rate 76%
- vs. Last Year -10%
- vs. MailCharts Index 111%
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How often do emails include a promotion?
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Subject Line Insights
- Average subject line length 35 characters
- MailCharts Index 34 characters
View popular subject line terms
What are brands talking about?
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We detected Bath & Body Works is using Salesforce Marketing Cloud.
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
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Bath & Body Works ecommerce lifecycle campaigns and user journeys
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Welcome series
Start date: 14 Oct 2019
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Cart abandonment
Start date: 26 Jun 2020 -
Purchaser
Start date: 06 Feb 2018
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Bath & Body Works’s marketing strategy to help you build and optimize your email sequences and user journeys.
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