Bath & Body Works email marketing overview

Location

Columbus, OH, USA

Industries

E-commerce, Retail, Jewelry, Watches & Luxury Goods

Emails received

2,342

Bath & Body Works email marketing trends & campaign insights

Data from the last 90 days.

How many emails has Bath & Body Works sent over the past 90 days?
Bath & Body Works send volume
5.7 emails / week
How does Bath & Body Works send volume compare?
  • 9% vs last year
  • 2% vs MailCharts
    database

How often does Bath & Body Works send discounts and promotions?

62%
of the emails Bath & Body Works sends includes a discount or promotion.

What is the day Bath & Body Works sends the most emails?

Sunday
is the most popular day Bath & Body Works sends emails.

How long are the subject lines in Bath & Body Works email campaigns?

29 characters
is the average subject line length of Bath & Body Works emails.

Bath & Body Works email campaigns and trends

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Bath & Body Works ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 14 Oct 2019
  • Cart abandonment

    Start date: 26 Jun 2020
  • Purchaser

    Start date: 06 Feb 2018

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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