MailCharts Index

Build-A-Bear Workshop email marketing overview

Total Emails

1,158

Total Journeys

6

Industries

Arts & Entertainment, Toys, Toys, Kids, & Baby

Latest emails

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Build-A-Bear Workshop email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 9.45
  • vs. Last Year 58%
  • vs. MailCharts Index 215%

View Sending behavior trends

How often are brands sending emails?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Promotional Rate Insights

  • Average promotion rate 35%
  • vs. Last Year 30%
  • vs. MailCharts Index -3%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 44 characters
  • MailCharts Index 34 characters

View popular subject line terms

What are brands talking about?

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Build-A-Bear Workshop ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 11 Sep 2017
    Company Journey
  • Cart abandonment

    Start date: 14 Jul 2020
    Company Journey
  • Purchaser

    Company Journey

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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