Build-A-Bear Workshop email marketing overview


1954 Innerbelt Business Center Dr, Overland, MO 63114, USA


Retail, E-commerce

Emails received


Build-A-Bear Workshop email marketing trends & campaign insights

Data from the last 90 days.

How many emails has Build-A-Bear Workshop sent over the past 90 days?
Build-A-Bear Workshop send volume
2.97 emails / week
How does Build-A-Bear Workshop send volume compare?
  • 7% vs last year
  • 3% vs MailCharts

How often does Build-A-Bear Workshop send discounts and promotions?

of the emails Build-A-Bear Workshop sends includes a discount or promotion.

What is the day Build-A-Bear Workshop sends the most emails?

is the most popular day Build-A-Bear Workshop sends emails.

How long are the subject lines in Build-A-Bear Workshop email campaigns?

45 characters
is the average subject line length of Build-A-Bear Workshop emails.

Build-A-Bear Workshop email campaigns and trends

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Build-A-Bear Workshop ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 11 Sep 2017
  • Cart abandonment

    Start date: 14 Jul 2020
  • Purchaser

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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