MailCharts Index

Domino's Pizza email marketing overview

Total Emails

1,984

Total Journeys

18

Industries

Fast Food / QSR, Food & Drink

Latest emails

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Domino's Pizza email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 6.43
  • vs. Last Year 7%
  • vs. MailCharts Index 114%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 16%
  • vs. Last Year -11%
  • vs. MailCharts Index -52%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 34 characters
  • MailCharts Index 35 characters

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What are brands talking about?

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Domino's Pizza ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 13 Oct 2020
  • Cart abandonment

    Start date: 14 Oct 2020
  • Purchaser

    Start date: 25 Jan 2017

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

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  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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