Fortnum & Mason email marketing overview

Location

181 Piccadilly, St. James's, London W1A 1ER, UK

Industries

Retail, Jewelry, Watches & Luxury Goods, E-commerce

Emails received

426

Fortnum & Mason email marketing trends & campaign insights

Data from the last 90 days.

How many emails has Fortnum & Mason sent over the past 90 days?
Fortnum & Mason send volume
2.45 emails / week
How does Fortnum & Mason send volume compare?
  • 3% vs last year
  • 3% vs MailCharts
    database

How often does Fortnum & Mason send discounts and promotions?

37%
of the emails Fortnum & Mason sends includes a discount or promotion.

What is the day Fortnum & Mason sends the most emails?

Tuesday
is the most popular day Fortnum & Mason sends emails.

How long are the subject lines in Fortnum & Mason email campaigns?

26 characters
is the average subject line length of Fortnum & Mason emails.

Fortnum & Mason email campaigns and trends

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Fortnum & Mason ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 24 Jul 2019
  • Cart abandonment

  • Purchaser

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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