Groupon email marketing overview


600 W Chicago Ave #400, Chicago, IL 60654, USA



Emails received


Groupon email marketing trends & campaign insights

Data from the last 90 days.

How many emails has Groupon sent over the past 90 days?
Groupon send volume
37.59 emails / week
How does Groupon send volume compare?
  • 32% vs last year
  • 3% vs MailCharts

How often does Groupon send discounts and promotions?

of the emails Groupon sends includes a discount or promotion.

What is the day Groupon sends the most emails?

is the most popular day Groupon sends emails.

How long are the subject lines in Groupon email campaigns?

43 characters
is the average subject line length of Groupon emails.

Groupon email campaigns and trends

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Groupon ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 08 Apr 2020
  • Cart abandonment

    Start date: 08 Apr 2020
  • Purchaser

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

Get free access to email marketing data from Groupon and thousands of other brands

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