HarperCollins (UK) email marketing overview
Data since
2013
Latest emails
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HarperCollins (UK) email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 3.17
- vs. Last Year 58%
- vs. MailCharts Index 6%
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How often are brands sending emails?
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Promotional Rate Insights
- Average promotion rate 14%
- vs. Last Year -66%
- vs. MailCharts Index -60%
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How often do emails include a promotion?
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Subject Line Insights
- Average subject line length 45 characters
- MailCharts Index 35 characters
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What are brands talking about?
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We detected HarperCollins (UK) is using Sailthru.
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
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HarperCollins (UK) ecommerce lifecycle campaigns and user journeys
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Welcome series
Start date: 18 Aug 2018
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Cart abandonment
Start date: 11 Oct 2018 -
Purchaser
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on HarperCollins (UK)’s marketing strategy to help you build and optimize your email sequences and user journeys.
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