HarperCollins (UK) email marketing overview

Location

London, UK

Industries

E-commerce

Emails received

866

Latest emails
HarperCollins (UK) - Evil Never Rests...
HarperCollins (UK) - Jenny Colgan is back with a heartwarming new tale set in London
HarperCollins (UK) - Turn Failures into Successes!
HarperCollins (UK) - Dive into this spellbinding historical novel based on Pride and Prejudice
HarperCollins (UK) - Bridgerton: The books behind the hit Netflix series
HarperCollins (UK) - Jill Shalvis returns with a heartfelt story of family, forgiveness, and secrets +866 View more emails

HarperCollins (UK) email marketing trends & campaign insights

Data from the last 90 days.

How many emails has HarperCollins (UK) sent over the past 90 days?
HarperCollins (UK) send volume
2.67 emails / week
How does HarperCollins (UK) send volume compare?
  • 3% vs last year
  • 3% vs MailCharts
    database

How often does HarperCollins (UK) send discounts and promotions?

45%
of the emails HarperCollins (UK) sends includes a discount or promotion.

What is the day HarperCollins (UK) sends the most emails?

Wednesday
is the most popular day HarperCollins (UK) sends emails.

How long are the subject lines in HarperCollins (UK) email campaigns?

49 characters
is the average subject line length of HarperCollins (UK) emails.

HarperCollins (UK) email campaigns and trends

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HarperCollins (UK) ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 18 Aug 2018

  • Cart abandonment

    Start date: 11 Oct 2018

  • Purchaser

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
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  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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