MailCharts Index

Intercontinental Hotel Group email marketing overview

Total Emails

538

Total Journeys

19

Industries

Travel & Tourism, Hotels

Latest emails from Intercontinental Hotel Group

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Intercontinental Hotel Group email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 2.28
  • vs. Last Year 14%
  • vs. MailCharts Index 14%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 28%
  • vs. Last Year -15%
  • vs. MailCharts Index -40%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 44 characters
  • MailCharts Index 34 characters

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What are brands talking about?

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Intercontinental Hotel Group ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 06 Mar 2019
    Company Journey
  • Cart abandonment

    Start date: 07 Mar 2019
    Company Journey
  • Purchaser

    Company Journey

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  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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