John Lewis (UK) email marketing overview


171 Victoria St, Westminster, London SW1E 5NN, UK


Retail, E-commerce

Emails received


John Lewis (UK) email marketing trends & campaign insights

Data from the last 90 days.

How many emails has John Lewis (UK) sent over the past 90 days?
John Lewis (UK) send volume
1.92 emails / week
How does John Lewis (UK) send volume compare?
  • 2% vs last year
  • 3% vs MailCharts

How often does John Lewis (UK) send discounts and promotions?

of the emails John Lewis (UK) sends includes a discount or promotion.

What is the day John Lewis (UK) sends the most emails?

is the most popular day John Lewis (UK) sends emails.

How long are the subject lines in John Lewis (UK) email campaigns?

37 characters
is the average subject line length of John Lewis (UK) emails.

John Lewis (UK) email campaigns and trends

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John Lewis (UK) ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 06 Dec 2018
  • Cart abandonment

    Start date: 14 Apr 2020
  • Purchaser

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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