MailCharts Index

Lakeland (United Kingdom) email marketing overview

Total Emails

2,062

Total Journeys

12

Industries

Home, Kitchen & Cookware

Latest emails from Lakeland (United Kingdom)

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Lakeland (United Kingdom) email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 4.61
  • vs. Last Year 15%
  • vs. MailCharts Index 54%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 20%
  • vs. Last Year 25%
  • vs. MailCharts Index -60%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 44 characters
  • MailCharts Index 35 characters

View popular subject line terms

What are brands talking about?

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Lakeland (United Kingdom) ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 20 Jun 2019
    Company Journey
  • Cart abandonment

    Start date: 06 Aug 2020
    Company Journey
  • Purchaser

    Company Journey

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  • Track how often brands send discounts and promotions

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  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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