MailCharts Index

Once Upon A Book Club email marketing overview

Total Emails

92

Total Journeys

3

Industries

Subscription | Other, Subscription

Latest emails

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Once Upon A Book Club email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 2.00
  • vs. Last Year 100%
  • vs. MailCharts Index -33%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 25%
  • vs. Last Year -17%
  • vs. MailCharts Index -29%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 42 characters
  • MailCharts Index 35 characters

View popular subject line terms

What are brands talking about?

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Once Upon A Book Club ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Company Journey
  • Cart abandonment

    Start date: 25 Oct 2019
    Company Journey
  • Purchaser

    Company Journey

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Plan upcoming campaigns and promotions

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  • View the most popular subject lines terms and phrases
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  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
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Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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