Paula’s Choice email marketing overview





Emails received


Paula’s Choice email marketing trends & campaign insights

Data from the last 90 days.

How many emails has Paula’s Choice sent over the past 90 days?
Paula’s Choice send volume
2.68 emails / week
How does Paula’s Choice send volume compare?
  • 4% vs last year
  • 3% vs MailCharts

How often does Paula’s Choice send discounts and promotions?

of the emails Paula’s Choice sends includes a discount or promotion.

What is the day Paula’s Choice sends the most emails?

is the most popular day Paula’s Choice sends emails.

How long are the subject lines in Paula’s Choice email campaigns?

30 characters
is the average subject line length of Paula’s Choice emails.

Paula’s Choice email campaigns and trends

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Paula’s Choice ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 17 Oct 2020
  • Cart abandonment

    Start date: 24 Jul 2020
  • Purchaser

    Start date: 14 Dec 2017

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

Get free access to email marketing data from Paula’s Choice and thousands of other brands

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