Theory email marketing overview


New York, NY, USA


Apparel & Footwear, E-commerce, Retail

Emails received


Theory email marketing trends & campaign insights

Data from the last 90 days.

How many emails has Theory sent over the past 90 days?
Theory send volume
15.38 emails / week
How does Theory send volume compare?
  • 8% vs last year
  • 3% vs MailCharts

How often does Theory send discounts and promotions?

of the emails Theory sends includes a discount or promotion.

What is the day Theory sends the most emails?

is the most popular day Theory sends emails.

How long are the subject lines in Theory email campaigns?

44 characters
is the average subject line length of Theory emails.

Theory email campaigns and trends

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Theory ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 06 Mar 2020
  • Cart abandonment

    Start date: 04 Oct 2020
  • Purchaser

    Start date: 13 Jul 2017

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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