MailCharts provides unparalled data and information by default. But we love using that data to share ideas, examples, and strategic guidelines. For example, curated email examples highlight the “best of” in our massive database of emails.

If you’re interested to learn more about how we curate data within our app, read on!

Are you a content marketer or publisher? These are the guidelines we follow for you when we help provide amazing examples for your next post. Interested to work together—please don’t hestiate to get in touch,

MailCharts is the secret sauce, of course

The alpha and omega of our curation process is the MailCharts app itself. (If you haven’t yet—sign up for a free account—what are you waiting for?!) From there we rely on several key features of the MailCharts product.

Let’s dive in—and of couse: you can try all of this yourself within MailCharts right away!

Advanced email search

We rely heavily on our advanced email search to drill down into the most relevant emails across the millions in our database. There are a few search options that we really lean on heavily, for instance:

  • Keywords
  • Date range
  • Holidays
  • Classifications
  • Promotions
  • Email score
  • Subject Line
  • Image Weight


We’re not just limited to finding emails we love based on search terms, our email journeys allow us to look at fantastic email strategies from some of the best brands on earth—and then we share the best examples.

Brands and industry groups

Above we mentioned the best brands on earth—well we’ve done the hard work and classified thousands of brands already in our database. Using brand search, we’re able to look deep in to year-over-year changes for key brands and then review what’s changed! This historical viewpoint allows us to see trends of what’s changing across top brands—and then share that with the broader email world.

Email score

We mentioned email score already, but it’s worth highlighting how critical it can be to filtering down to find the greatest and most relevant emails. Email score uses email marketing best practices—like mobile optimization, subject line length and overall image weight—to benchmark every email in our system against these best practices.

Starting with email’s about a 50% email score is critical as we look for great emails.