International Women’s Day is around the corner and we felt it was only fitting to share some of the trends and examples we’ve seen in International Women’s Day emails over the past two years! While mention of gender equality typically increases during Women’s History month, we’re starting to see brands lean into their values as it pertains to equality, diversity, and inclusion.
In a recent study done of millennials, 83% of respondents said they think it’s important a company’s values align with their own. We think that because of this trend, we’ll continue to see email examples like the ones highlighted below in future Women’s Day emails as well as throughout the year.
International Women’s Day Insights
There was a 14%+ increase in “International Women’s Day” mentions YoY across core industry groups. Last year, International Women’s Day fell around the same time the pandemic hit so it’ll be interesting to see how many mentions there are this year across brands.
Outside of International Women’s Day mentions, we also saw an increase in other values marketing terms YoY. The biggest changes were those pertaining to the Black Lives Matter movement and increased mention of sustainability, making a difference, and giving back during an uncertain time.
2020 Email Examples We Love
Not sure how to incorporate International Women’s Day into your emails? Here are some fun examples from last year! As brands shift focus towards values, we hope to see more of this great content throughout 2021.
Get more with MailCharts
All of the above email examples were found by searching the term “International Women’s Day” and selecting the date range around this holiday in 2020. You too can find these examples and more using our MailCharts Advanced search feature. Reach out to [email protected] if you have any questions on getting started or sign up today!
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