Let your inner geek shine in just two weeks, you must. Yes, hmmm. First celebrated in 1979, May the 4th has become a cultural phenomenon.

To help you plan your May the 4th mailer, we took a dive into last year’s emails.

If you already have access to MailCharts, click here to view May the 4th emails.

Here’s three angles you can take when celebrating the power of The Force.


1. Focus only on Star Wars products

Does your company sell Star Wars products? If so, you’re in luck — this is the perfect opportunity to feature them.

PacSun promoted their entire Star Wars collection. Notice the appealing header image with strong Star Wars branding followed by alternating products. This is a great layout option.

May the 4th be with you

Exclusive Star Wars x On The Byas collection now available Having trouble v


Hanna Andersson opted to focus on just one product. The “Shop Chewbacca & Friends” CTA is cute and very much in line with the brand.

20% off Star Wars™—May the 4th be with you!

A one-day mission to save on organic sleepwear! Hanna Andersson | Shop for


2. Use Star Wars as a gateway for other promotions

Looking to promote more than just Star Wars inventory? There’s an email for that.

While Target leveraged the Star Wars theme in their subject line and email banner, other product categories quickly followed. We loved that Target kept a consistent pre-open experience by using this preview text: “Star Wars Day, today is. Save, you will.”

May the 4th be with you.

Star Wars Day, today is. Save, you will.TargetStar Wars Day, today is. Save


Best Buy simply leveraged the Star Wars theme in their subject line. Compare this email vs. Target’s. Which email gets you more excited? It’s worth going the extra mile and designing a custom banner if you have the resources to do so. That being said, something is better than nothing.

Today Only: May the 4th Be With You Movie Sale, Plus More

Today only + Free Shipping. This week's offers and more Latest Deals. View:


3. Forget Star Wars products, simply run with the theme

Sometimes you just don’t sell anything related to Star Wars. And that’s totally okay.

Value City Furniture had a brilliant take on Dark vs. Light referring to living room furniture. This fun twist on May the 4th is great.

May the 4th be with you

Which side will you choose? | view in browser VCF : Style Comes Easy STORES


Motorola simply focused on their smart watch with an email that’s both relevant and solely focused on non-Star Wars items. Notice how the “Save $70 you will” banner with the stars background gives this email a polished look.

May the 4th bring great savings.

Customize a Moto 360 for $70 off and Moto X for up to $225 off. You [xxx@xx


Ready to send great emails, Jedi? May the Fourth Be With You.

Editorial image by gromit15 from Pixabay