Earth Day is a great opportunity to connect with your customers.

You can inspire your readers to act, get in the giving mood with a “give to get” motif, or simply use the holiday as a promotional opportunity for your brand.

Are you ready to create a great Earth Day campaign? Here’s three different ways you can tackle this:

Idea #1: Inspire action

  • Puma encouraged its readers to ditch the treadmill and go for a jog outside.

Ditch the treadmill.

PUMA USA - Ditch the treadmill.

 

  • PureFix focused on riding bikes on Earth Day.

Ride your bike for Earth Day!

Pure Cycles - Ride your bike for Earth Day!

What would be an inspiring call-to-action that aligns with your brand?

 

Idea #2: Give to get

  • H&M offered 20% off to customers who donated unwanted clothes. What a great win-win!

H&M loves Earth Day

H&M - H&M loves Earth Day

 

  • American Eagle promoted a one-day 20% off sale. The trick? If you donated old jeans the offer was extended for 8 more days.

Earth Day Only: 20% Off All AEO Jeans Online

American Eagle Outfitters - Earth Day Only: 20% Off All AEO Jeans Online

Can you reward your audience for taking part in one of your sustainability initiatives?

 

Idea #3: A general promotion

If all else fails, what offer can you promote?

  • The Honest Co promoted a simple “There’s now $15 in your account. No coupon code needed”. A straightforward promotion with no gotchas. I love these.

Lorem, An Earth Day Present for You Inside!

The Honest Company - Lorem, An Earth Day Present for You Inside!

The sooner you start the better. Over 80% of Earth Day emails in 2015 were sent on the day of the holiday—so consider sending a day or two early to get a head start!

Post tags   Holidays