Earth Day is a great opportunity to connect with your customers.

You can inspire your readers to act, get in the giving mood with a “give to get” motif, or simply use the holiday as a promotional opportunity for your brand.

Are you ready to create a great Earth Day campaign? Here’s three different ways you can tackle this:

Idea #1: Inspire action

  • Puma encouraged its readers to ditch the treadmill and go for a jog outside.

Ditch the treadmill.

Happy Earth Day, runners. If you are unable to see the message below, click


  • PureFix focused on riding bikes on Earth Day.

Ride your bike for Earth Day!

We're Celebrating Earth Day! Are you? BIKES ACCESSORIES PARTS SALE BLOG Gea

What would be an inspiring call-to-action that aligns with your brand?


Idea #2: Give to get

  • H&M offered 20% off to customers who donated unwanted clothes. What a great win-win!

H&M loves Earth Day

Celebrate Earth Day with H&M and make conscious choices View online SHOP NO


  • American Eagle promoted a one-day 20% off sale. The trick? If you donated old jeans the offer was extended for 8 more days.

Earth Day Only: 20% Off All AEO Jeans Online

Find Out How Your Old Denim Can Help Build New Homes View in a Browser Free

Can you reward your audience for taking part in one of your sustainability initiatives?


Idea #3: A general promotion

If all else fails, what offer can you promote?

  • The Honest Co promoted a simple “There’s now $15 in your account. No coupon code needed”. A straightforward promotion with no gotchas. I love these.

Lorem, An Earth Day Present for You Inside!

You have $15 in your account to spend at - Happy Earth Day! View

The sooner you start the better. Over 80% of Earth Day emails in 2015 were sent on the day of the holiday—so consider sending a day or two early to get a head start!