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Building an email marketing calendar
Jun 10, 2020

Building an email marketing calendar

When it comes to building an email marketing calendar, one size does not fit all. If you’re an ecommerce-only brand, your email content calendar differs from a brand that drives traffic both online and to retail stores. And, if your marketing team boasts half a dozen full-time pros, your email marketing calendar won’t look the same as that of a department run by one or two part-timers. Still, every email marketing department — ecommerce-only or ecommerce/store hybrid, large and robust or small and striving — needs a good marketing calendar. As this post from Jilt makes clear, marketing calendars help …

By Richard Hartzell
Planning campaigns for May and beyond
Apr 23, 2020

Planning campaigns for May and beyond

As we head for warmer weather, there are holidays on the horizon that offer rich email marketing opportunities. For fast ideas, check out our holiday strategy pages. They deliver curated email examples, sample email marketing calendars, volume and discounting trends plus thoughtful copy tips for these upcoming dates: Cinco de Mayo (May 5) Mother’s Day (May 10) Memorial Day (May 25) Father’s Day (June 21)   Marketing after Cinco de Mayo 🌮 and Mother’s Day 👩 Supplementing our holiday strategy pages are our curated email lists, which serve up dozens more email examples that can help you plan campaigns for …

By Richard Hartzell
Planning campaigns for April and beyond
Mar 25, 2020

Planning campaigns for April and beyond

Now that most of us are on what amounts to the world’s longest staycation (complete with in-home “social distancing”), it may be tough to plan meaningful Q2 campaigns. Still, if upcoming holidays remain on your radar our holiday strategy pages are a great place to start. They’re focused on the most marketable upcoming seasonal opportunities, including: April Fool’s Day (Apr 1) Easter (Apr 12) Cinco de Mayo (May 5) Mother’s Day (May 10) Reminder: our strategy pages deliver curated email examples, sample email marketing calendars, volume and discounting trends plus thoughtful copy tips. They’re the Swiss army knife of email …

By Richard Hartzell
5 facts everyone should know about April Fool’s Day emails
Mar 12, 2020

5 facts everyone should know about April Fool’s Day emails

April Fool’s Day pranks are a time-honored tradition that goes back centuries. Yet, despite the first of April’s historical attraction as an email marketing holiday, the date’s association with playful hoaxes and harmless fun carries an implicit risk: no customer or subscriber wants to be left out of the joke. Especially now! With those risks in mind, email marketers embrace a spectrum of approaches — from gleefully attempting (at least briefly) to dupe customers to loudly refusing to do so. Our Curated April Fool’s Day list displays this full range of humorous and earnest methods to leverage the holiday to …

By Richard Hartzell
Video: St. Paddy’s Day campaign planning
Feb 19, 2020

Video: St. Paddy’s Day campaign planning

Today we covered a wee bit o’ campaign planning using market research and competitive data to streamline building campaigns. If you missed today’s webinar and want to join us for the next go-round, view upcoming webinars and join us. We love sharing data and information In our webinars and workshops, we do our best to share the haps on upcoming holidays, industry trends and email marketing strategies. Why? We love sharing all of the great data we have in our massive database. If you’re a marketer who hosts webinars and would like to co-host an upcoming session with us—please drop …

By Tom Buchok
Jan 30, 2020

Video: Last-minute Valentine’s Day ideas

Today we covered using market research and competitive data to streamline building campaigns—even if they’re last-minute. If you missed today’s webinar and want to join us for the next go-round, view upcoming webinars and join us. We love sharing data and information In our webinars and workshops, we do our best to share the haps on upcoming holidays, industry trends and email marketing strategies. Why? We love sharing all of the great data we have in our massive database. If you’re a marketer who hosts webinars and would like to co-host an upcoming session with us—please drop us a line, …

By Tom Buchok
Planning campaigns for February and beyond
Jan 22, 2020

Planning campaigns for February and beyond

You’ve survived another Q4 holiday marketing marathon. Time to limber up for Q1 2020. For three of the biggest campaigns in the coming weeks our holiday strategy pages help you streamline your planning and get ahead of the game: Valentine’s Day (Feb 14) Presidents Day (Feb 17) St. Patrick’s Day (Mar 17) Each of these strategy pages delivers curated email examples, sample email marketing calendars, volume and discounting trends plus no-nonsense copy tips. Pro tip: Our Valentine’s Day content strategy guidelines reveal how the holiday’s consumer landscape is shifting. To learn more, read what the National Retail Federation has to …

By Richard Hartzell
End-of-year marketing opportunities
Dec 18, 2019

End-of-year marketing opportunities

Over the past few weeks you’ve sent out a blizzard of emails for Black Friday, Cyber Monday, Free Shipping Day, Hanukkah and Christmas. Now you’ve got to sit tight and hope Q4 lives up to your (and your boss’s) expectations. Or do you? Sure, year-end email competition’s fierce. Yet in the waning days of 2019, amid piles of torn wrapping paper and a fridge full of leftovers, you’ve still got some sweet marketing opportunities. Let’s look at a few.   Give ’em gift cards Sheplers.com bills itself as “the #1 western wear and boot store on the web.” So last …

By Richard Hartzell
Planning campaigns for November and beyond
Oct 23, 2019

Planning campaigns for November and beyond

It’s crunch time. In last month’s campaign planning blog post I referred to the year-end holiday shopping season as the do-or-die Fourth Quarter. For November we’re pushing the football metaphor into the red zone and invoking the Two Minute Warning. As if you needed us to blow our referee’s whistle, check out last year’s National Retail Federation survey of consumers’ planned holiday shopping timeline: This timeline echoes Sailthru’s findings that 58% of retail marketers expect to generate one fifth to one half of their full-year revenue during this high-volume period. Let’s take a look at how to gear up for …

By Richard Hartzell
Sep 25, 2019

Marketing for the Holidays: How to Be Prepared for Q4

If there is ever an appropriate time to apply a sports metaphor to marketing, it’s in Q4. We’re down to the wire, it’s a full-on sprint and we’re entering the home stretch. Essentially, it’s crunch time and all that preparation you’ve put in this year is finally going to pay off. The stakes are big, too. In 2018 online holiday shopping reached a whopping $126 billion in the US, a 16.5% year-over-year increase. In 2019 holiday retail sales (including brick and mortar stores) are forecast to grow an additional 4.5%, exceeding $1.1 trillion. Your share of that very large pie …

By Corinne Watson
Planning campaigns for October and beyond
Sep 25, 2019

Planning campaigns for October and beyond

This month’s holiday campaign planning update looks ahead to the biggest, baddest, most critical and chaotic season in ecommerce: Fourth Quarter! We’ve got gameplans for the most important campaigns of the upcoming holiday season. But we’re not just focused on the popular kids — we’ve found some great campaign inspiration for a few of October’s lesser-known holidays and events. Take a look below and get prepared for your upcoming campaigns.   Creative insights for the biggest holidays of the year Our holiday strategy pages arm you with speedy solutions and creative illustrations from leading brands — including hand-picked email examples, …

By Richard Hartzell
Back to School Marketing Ideas for Email
Jul 7, 2019

Back to School Marketing Ideas for Email

Fire up that shiny Trapper Keeper, email marketers. It’s time to go back to school and discover all of the best back to school marketing ideas. Brands are expected to rake-in almost $1 trillion this Back to School season—with over 33% of revenue coming online. So, lace up those rad new kicks let’s start planning our email strategies. If you’re an online retailer, chances are you’ve already gotten started with your Back to School (BTS) campaigns and promotions. By this time last year, about four weeks out from Labor Day, online retailers had already begun an uptick in BTS volume. …

By Tom Buchok
5 Email Marketing Ideas for Fourth of July Business Messages
Jun 19, 2019

5 Email Marketing Ideas for Fourth of July Business Messages

Travel, food, and entertainment take center stage on Independence Day get-togethers. Couple that with a potential four-day weekend (Saturday to Tuesday), and you’ve got customers with even more places to go, people to see, food to cook and fireworks (and more) to buy and watch. It’s a perfect time for 4th of July business messages. 4th of July holiday statistics and background More than 219 million Americans will participate in some Independence Day activities over the four-day weekend and spend about $6.8 billion on food, the National Retail Federation predicts. Although July Fourth is not traditionally a gift-giving holiday, almost …

By MailCharts Team
New Year’s Marketing Ideas for Email Strategies
Jun 8, 2019

New Year’s Marketing Ideas for Email Strategies

According to the Verizon Retail Index, e-commerce traffic spiked dramatically over the 2016 New Year weekend. Why? Because retailers created a sense of urgency with timely promotions. This shows that while the New Year marks the end of the holidays, it doesn’t mean you should abruptly stop emailing subscribers and lose the momentum you built during the holidays. New Year’s marketing ideas are always a great area of exploration for your bottom line.   Your New Year Email Marketing Game Plan In 2015, companies began sending New Year’s-themed campaigns during the first week of November. While this may seem pretty …

By MailCharts Team