MAILCHART'S BLOG

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Video: St. Paddy’s Day campaign planning
Feb 19, 2020

Video: St. Paddy’s Day campaign planning

Today we covered a wee bit o’ campaign planning using market research and competitive data to streamline building campaigns. If you missed today’s webinar and want to join us for the next go-round, view upcoming webinars and join us. We love sharing data and information In our webinars and workshops, we do our best to share the haps on upcoming holidays, industry trends and email marketing strategies. Why? We love sharing all of the great data we have in our massive database. If you’re a marketer who hosts webinars and would like to co-host an upcoming session with us—please drop …

By Tom Buchok
Jan 30, 2020

Video: Last-minute Valentine’s Day ideas

Today we covered using market research and competitive data to streamline building campaigns—even if they’re last-minute. If you missed today’s webinar and want to join us for the next go-round, view upcoming webinars and join us. We love sharing data and information In our webinars and workshops, we do our best to share the haps on upcoming holidays, industry trends and email marketing strategies. Why? We love sharing all of the great data we have in our massive database. If you’re a marketer who hosts webinars and would like to co-host an upcoming session with us—please drop us a line, …

By Tom Buchok
Planning campaigns for February and beyond
Jan 22, 2020

Planning campaigns for February and beyond

You’ve survived another Q4 holiday marketing marathon. Time to limber up for Q1 2020. For three of the biggest campaigns in the coming weeks our holiday strategy pages help you streamline your planning and get ahead of the game: Valentine’s Day (Feb 14) Presidents Day (Feb 17) St. Patrick’s Day (Mar 17) Each of these strategy pages delivers curated email examples, sample email marketing calendars, volume and discounting trends plus no-nonsense copy tips. Pro tip: Our Valentine’s Day content strategy guidelines reveal how the holiday’s consumer landscape is shifting. To learn more, read what the National Retail Federation has to …

By Richard Hartzell
End-of-year marketing opportunities
Dec 18, 2019

End-of-year marketing opportunities

Over the past few weeks you’ve sent out a blizzard of emails for Black Friday, Cyber Monday, Free Shipping Day, Hanukkah and Christmas. Now you’ve got to sit tight and hope Q4 lives up to your (and your boss’s) expectations. Or do you? Sure, year-end email competition’s fierce. Yet in the waning days of 2019, amid piles of torn wrapping paper and a fridge full of leftovers, you’ve still got some sweet marketing opportunities. Let’s look at a few.   Give ’em gift cards Sheplers.com bills itself as “the #1 western wear and boot store on the web.” So last …

By Richard Hartzell
Planning campaigns for November and beyond
Oct 23, 2019

Planning campaigns for November and beyond

It’s crunch time. In last month’s campaign planning blog post I referred to the year-end holiday shopping season as the do-or-die Fourth Quarter. For November we’re pushing the football metaphor into the red zone and invoking the Two Minute Warning. As if you needed us to blow our referee’s whistle, check out last year’s National Retail Federation survey of consumers’ planned holiday shopping timeline: This timeline echoes Sailthru’s findings that 58% of retail marketers expect to generate one fifth to one half of their full-year revenue during this high-volume period. Let’s take a look at how to gear up for …

By Richard Hartzell
Sep 25, 2019

Marketing for the Holidays: How to Be Prepared for Q4

If there is ever an appropriate time to apply a sports metaphor to marketing, it’s in Q4. We’re down to the wire, it’s a full-on sprint and we’re entering the home stretch. Essentially, it’s crunch time and all that preparation you’ve put in this year is finally going to pay off.  The stakes are big, too. In 2018 online holiday shopping reached a whopping $126 billion in the US, a 16.5% year-over-year increase.  In 2019 holiday retail sales (including brick and mortar stores) are forecast to grow an additional 4.5%, exceeding $1.1 trillion. Your share of that very large pie …

By Corinne Watson
Planning campaigns for October and beyond
Sep 25, 2019

Planning campaigns for October and beyond

This month’s holiday campaign planning update looks ahead to the biggest, baddest, most critical and chaotic season in ecommerce: Fourth Quarter! We’ve got gameplans for the most important campaigns of the upcoming holiday season. But we’re not just focused on the popular kids — we’ve found some great campaign inspiration for a few of October’s lesser-known holidays and events. Take a look below and get prepared for your upcoming campaigns.   Creative insights for the biggest holidays of the year Our holiday strategy pages arm you with speedy solutions and creative illustrations from leading brands — including hand-picked email examples, …

By Richard Hartzell
Data Recap for August 2019
Sep 3, 2019

Data Recap for August 2019

Summertime, and the living is easy. For everybody except our nose-to-the-grindstone data team. As we hurtle toward a breathtaking 6.25 million emails in our data archive (and set our sights on lucky 7), let’s take a quick look at our dogged data doings during the dog days of August.   Oh you fancy, huh? Luxury brand email marketers may think so. That’s because we’ve added or updated some 90 posh labels, among them: Max Mara Gucci Elisabetta Franchi Marni Bally For the record, at MailCharts we like to think of ourselves as informal, unpretentious and easy going.   Subscription, cart abandoner …

By Nataša Jovanoska
Back to School Marketing Ideas for Email
Jul 7, 2019

Back to School Marketing Ideas for Email

Fire up that shiny Trapper Keeper, email marketers. It’s time to go back to school and discover all of the best back to school marketing ideas. Brands are expected to rake-in almost $1 trillion this Back to School season—with over 33% of revenue coming online. So, lace up those rad new kicks let’s start planning our email strategies. [mc-lead-capture url = ‘http://mailcharts.createsend.com/t/d/s/ukurf/’ cm_name = ‘cm-ukurf-ukurf’ top_row=’Sign up for our newsletter and get a BTS email brief’ bottom_row =”Receive a zip file of all the images from our BTS email examples.” button_text = ‘Help me plan’] If you’re an online retailer, chances …

By Tom Buchok
5 Email Marketing Ideas for Fourth of July Business Messages
Jun 19, 2019

5 Email Marketing Ideas for Fourth of July Business Messages

Travel, food, and entertainment take center stage on Independence Day get-togethers. Couple that with a potential four-day weekend (Saturday to Tuesday), and you’ve got customers with even more places to go, people to see, food to cook and fireworks (and more) to buy and watch. It’s a perfect time for 4th of July business messages. 4th of July holiday statistics and background More than 219 million Americans will participate in some Independence Day activities over the four-day weekend and spend about $7.1 billion on food, the National Retail Federation predicts. Although July Fourth is not traditionally a gift-giving holiday, almost …

By MailCharts Team
New Year’s Marketing Ideas for Email Strategies
Jun 8, 2019

New Year’s Marketing Ideas for Email Strategies

According to the Verizon Retail Index, e-commerce traffic spiked dramatically over the 2016 New Year weekend. Why? Because retailers created a sense of urgency with timely promotions. This shows that while the New Year marks the end of the holidays, it doesn’t mean you should abruptly stop emailing subscribers and lose the momentum you built during the holidays. New Year’s marketing ideas are always a great area of exploration for your bottom line. Your New Year Email Marketing Game Plan The below graph shows that companies start sending New Year’s-themed campaigns during the first week of November. While this may seem really …

By MailCharts Team
Father’s Day Promotion Ideas for Email
Jun 6, 2019

Father’s Day Promotion Ideas for Email

Poor old Dad can’t catch a break. Fewer people shop for Father’s Day than for Mother’s Day, and the ones who do spend less. But the spending gap is narrowing, and shoppers’ willingness to open their wallets is great news for your Father’s Day promotion ideas for your email campaigns.   Father’s Day by the numbers The National Retail Federation (NRF) projects Father’s Day spending will hit a record $15.5 billion in 2017, with the largest share of spend going to experiences like ballgames, concerts, and dinners. Sounds like a lot, but it’s 34% less than the $23.6 billion the …

By MailCharts Team
Memorial Day Promotional Email Examples
May 12, 2019

Memorial Day Promotional Email Examples

Up to 94% off. That’s how aggressive online retailers were with their Memorial Day promotional email examples in previous years. This year, with so many retailers struggling both online and offline, we expect discounting to start even earlier—though not sure they can get any steeper!  The great thing about Memorial Day is that there’s an editorial theme for everybody: patriotism, the kickoff to summer, being with family and friends, the long weekend … take your pick! Today, you’ll discover four reliable themes you can adapt to suit your brand image and audience expectations, along with steal-worthy examples. Given that driving sales …

By MailCharts Team
10 Ideas for Holiday Gifts for Customers
May 12, 2019

10 Ideas for Holiday Gifts for Customers

Your time-pressed or gifting-impaired customers need all the help they can get this holiday season. As you increase email frequency this month, send an email your shoppers will appreciate: a guide to help them find the perfect holiday gift for customers. A little ingenuity and some serious thinking on how shopping habits change as the weeks wear on will help you create a gift guide that rises above the rest.   How a gift guide helps your brand stand out in the inbox In the blizzard of emails that engulfs inboxes from November 1 through New Year’s Day, the gift …

By MailCharts Team