H&M (UK) email marketing overview





Emails received


H&M (UK) email marketing trends & campaign insights

Data from the last 90 days.

How many emails has H&M (UK) sent over the past 90 days?
H&M (UK) send volume
4.23 emails / week
How does H&M (UK) send volume compare?
  • 3% vs last year
  • 3% vs MailCharts

How often does H&M (UK) send discounts and promotions?

of the emails H&M (UK) sends includes a discount or promotion.

What is the day H&M (UK) sends the most emails?

is the most popular day H&M (UK) sends emails.

How long are the subject lines in H&M (UK) email campaigns?

31 characters
is the average subject line length of H&M (UK) emails.

H&M (UK) email campaigns and trends

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H&M (UK) ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 01 Feb 2019
  • Cart abandonment

    Start date: 23 Jun 2020
  • Purchaser

    Start date: 30 Sep 2020

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Build and optimize welcome emails, cart abandonment , purchase receipts, shipping notifications, and more.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

Get free access to email marketing data from H&M (UK) and thousands of other brands

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