Your customers have free money to spend right now. How will your Tax Day email campaign convert them? (You do have a Tax Day plan, don’t you?)

This tax season over $200 billion will be refunded in the U.S.—with an average refund of $2,866 per person. We’re here to help you plan.

If you already have access to MailCharts, click here to view the emails sent on Tax Day 2015.

Most companies completely miss the Tax Day promotional opportunity. That being said, a few companies did do a great job in 2015. Let’s look at their emails and get your creative juices flowing.

Alloy tax day promotional email

finish line tax day promotion 2015

  • “Crazy8: “Tax Day treat!”
    • Instead of the typical one-off promotion, Crazy8 sent a promotion along with a reminder.
    • Sending promotional reminders is a great way to increase email frequency without having to go through the entire planning required for a new email campaign. Just don’t over do it 😉

crazy8 tax day promotional email


If you haven’t done so already, make sure your emails are relevant on Tax Day.

Happy emailing,