Access data-driven email marketing news to help you plan & optimize your email program

Building an email marketing calendar
Jun 10, 2020

Building an email marketing calendar

When it comes to building an email marketing calendar, one size does not fit all. If you’re an ecommerce-only brand, your email content calendar differs from a brand that drives traffic both online and to retail stores. And, if your marketing team boasts half a dozen full-time pros, your email marketing calendar won’t look the same as that of a department run by one or two part-timers. Still, every email marketing department — ecommerce-only or ecommerce/store hybrid, large and robust or small and striving — needs a good marketing calendar. As this post from Jilt makes clear, marketing calendars help …

By Richard Hartzell
Don’t waste your time preparing data
Jun 8, 2020

Don’t waste your time preparing data

If you’re an email marketer, you likely wear multiple hats. One of those hats includes researching and analyzing data to improve your programs. Unfortunately, it always seems to fall low on the priority list. A large part of doing research and analyzing data is collecting and preparing that data. This is true even for data scientists. A recent survey by CrowdFlower discovered that data scientists spend ~80% of their time cleaning and preparing the data. Assuming you do wear multiple hats, 80% of your time can’t be spent doing that work. That’s where MailCharts comes in. With our app, ecommerce …

By Megan Prindle
What you can learn from Rothy’s product launch
Jun 2, 2020

What you can learn from Rothy’s product launch

Finding product announcement email examples can be hard to do on your own. You need a keen eye and attention to your competitors’ emails to find all related examples. Because this process is mostly manual, great examples often fall through the cracks. With MailCharts, you can uncover product announcement sequences in their entirety instead of one by one and in a fraction of the time. (Yes, that means no more subscribing to your competitors’ emails.) Using the MailCharts app, our data team happened upon a recent Rothy’s product launch for the Mary Jane shoe. Typically, our team uses our advanced …

By Megan Prindle
Incorporate video into your email marketing in 5 easy steps
May 28, 2020

Incorporate video into your email marketing in 5 easy steps

If you’re like most ecommerce business owners and marketers, you’re looking for an edge in 2020. You need more ways to generate better results for your brand. While finding an edge isn’t always easy, this one could just be what you’re looking for. When it comes to marketing, two of the most effective content forms that you can marry today are email marketing and video. Video is taking the world by storm. On social media, it’s generating billions of views per day. In email, it can boost click-throughs by as much as 65%. And as we all know, email is …

By Amir Shahzeidi
Want to boost customer email engagement? Ask questions!
May 26, 2020

Want to boost customer email engagement? Ask questions!

Ecommerce brands and online retailers make shopping convenient and easy—raise your hand if you like browsing from your couch!—but one downside is the inability to engage with customers face to face. Building connections and working on engagement are the first steps for mapping out the quickest way to conversions. Fully engaged customers are 7 times more likely to act on online offers. Building engagement is a key reason for offering personalized content. It pays off, too: 91% of consumers are more likely to shop with brands that recognize, remember, and provide personalized and relevant offers and recommendations. When you can’t …

By Alex Birch
How to use MailCharts for competitive research
May 20, 2020

How to use MailCharts for competitive research

MailCharts is like the Google of email examples for eCommerce companies. Using our advanced search features, industry pages, and email groups, you’re able to quickly review over 5 years of data we’ve collected from the top brands. Our featured industries include accessories, apparel, arts & entertainment, food & drink, footwear, sports & activities, home, beauty & personal care, travel & tourism, gifts, health & fitness, pet care & supplies, and baby. In this article, you’ll learn how you can do competitive research in MailCharts and how to continue monitoring your competition without needing to subscribe to 10 email lists yourself. …

By Megan Prindle
Vodcast: messaging the stimulus and upcoming holidays
May 11, 2020

Vodcast: messaging the stimulus and upcoming holidays

In this vodcast our own Tom Buchok joined host Allan Levy, Chief Executive Officer of Alchemy Worx, and Josh Francia, Chief Growth Officer of Blueshift, to go over how brands are responding to the recent availability of stimulus checks — and what marketers can do to optimize marketing during the moms, dads and grads period of the 2020 calendar. Together they discussed what we’re seeing across our many clients. As industry experts, they drew upon the client data they’re seeing to give recommendations on positioning yourself to succeed as we enter this uncharted territory.   Editorial image by Cornelia Schneider-Frank …

By MailCharts Team
Personalize your emails with the data you already have!
May 6, 2020

Personalize your emails with the data you already have!

Today, data makes the world go round. The more information email marketers have, the easier it is to formulate strategies for winning abandoned-cart email campaigns. And, the more likely customers are going to engage with your emails. It’s not enough for your emails to make it to the inbox. That’s just the first hurdle. What you need is a way to ratchet up customers’ interests. One way to do that is through personalization. When asked in a survey to prioritize one capability that would be most important in the future, 33% of marketers responded with personalization. Data opens up endless …

By Liz Froment
Results: email marketing in a pandemic
May 1, 2020

Results: email marketing in a pandemic

Today we were treated to a handful of great insights by Jessica Best of Barkley and Bill Cobb of Planet Fitness as they talked about email marketing during the pandemic. More than discussing the current landscape, Jess and Bill put forward specific strategies for brands that have had to alter their product offerings due to the closing of in-person businesses everywhere. How do you sell your stuff when you can’t get customers in the door? How do you listen to your customers rather than just promoting at them? Check out the video recording, slides and poll results below to learn more. …

By Tom Buchok
Timely browse abandonment emails
Apr 30, 2020

Timely browse abandonment emails

Browse-abandoner emails are much like cart abandoner emails: triggered when a known visitor has viewed a product on the website but didn’t add it to a cart. This data is often collected and passed to an email service provider (ESP) so that teams can trigger browse-abandoner emails. While these emails don’t indicate purchase intent as clearly as cart-abandoner emails, they still serve relevant content to entice shoppers back to the site either to purchase the item or to view similar items. Cadence-wise, these emails should hit the subscriber’s inbox soon after abandonment. The examples we’ll walk through below contain a …

By Megan Prindle
Did you leave something behind?
Apr 29, 2020

Did you leave something behind?

Over the past several years, there have been many stats shared regarding cart abandonment. Some studies show that cart abandonment rates are astonishingly high (in the 75% to 80% range), while others share a more conservative 60% to 70% abandonment rate. Regardless, both ranges include an alarming number of people not completing their purchase. You can look at your own brand’s cart-abandonment rate to see where you fall. If you’re in the higher range, take a look at your checkout process and ask yourself: Is it too time-intensive? Is anything unclear? Do shoppers bail early in the process? Do they …

By Megan Prindle
40+ subject lines to inspire your next subject line test
Apr 24, 2020

40+ subject lines to inspire your next subject line test

A subject line test is a quick way to add value and increase open rates for your future email campaigns. Depending on your email service provider (ESP), you too can implement an A/B subject line test in just a few clicks. Many ESPs also allow you to test a percentage of your email segment and send the winner at a later time to the remaining audience. How subject lines perform can vary significantly from brand to brand. So, test what works for your audience. We’ve compiled a few A/B subject line test ideas you can implement in less than 5 …

By Megan Prindle
Give your onboarding journey a much-needed facelift
Apr 7, 2020

Give your onboarding journey a much-needed facelift

In a world where every sale counts and marketing budgets are tight, your brand needs a solid onboarding journey to create a loyal customer base. You might be wondering how onboarding emails differ from welcome emails. Generally, welcome emails are part of a larger onboarding journey and are used primarily in subscription-based companies or rewards programs. Onboarding journeys typically include more details about a brand’s products or offerings, while welcome emails just scratch the surface. Think of your welcome email as your first impression on a first date and the onboarding journey as your second date. By date two, you’re …

By Megan Prindle
The current state of travel & tourism emails
Apr 7, 2020

The current state of travel & tourism emails

It’s no surprise that the travel industry is getting hit particularly hard during these times. Not only are travel restrictions in place for many parts of the world, but there’s also a looming fear for travelers to book too soon as there’s no clear end to the current pandemic. While this is a challenging time for many, it provides an opportunity for email marketers to re-evaluate and adjust messaging to fit the times. Using the MailCharts app, we’ll walk you through what we’re seeing for the travel and tourism industry and how you can continue to monitor and pivot messaging …

By Megan Prindle