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How to Generate Email Subject Line Ideas for A/B Testing
Feb 19, 2020

How to Generate Email Subject Line Ideas for A/B Testing

You can find articles aplenty proposing sure-fire ways to craft open-rate boosting subject lines — many even suggesting the right word-specific choices. We’re going to help you brainstorm ideas a slightly different way: by showing you how easy it is to browse the real-life subject lines your peers, competitors and relevant industry groups are actually using today.   Basic rules of A/B subject-line testing Before we begin, we’ll assume you know basic rules of A/B subject-line testing. For instance, you’re aware you must: Test repeatedly (and with large-enough samples) to ensure your results are statistically meaningful Limit your test to …

By Richard Hartzell
4 Strategies to Increase Revenue with Post-Purchase Email
Feb 17, 2020

4 Strategies to Increase Revenue with Post-Purchase Email

When you make a sale, that’s just the beginning. That purchase should serve as a trigger, building the foundation for the next interaction and ultimately, a long and loyal relationship. Luckily, marketers already have the perfect channel to pull that off: email. Email is both the most lucrative marketing channel — the average ROI is 145%, according to 2018 research from the Association of National Advertisers and the Data & Marketing Association — and the channel where customers most want to hear from brands. Put those two together, and email is a natural fit for retailers looking to increase revenue, especially …

By Mike O'Brien
5 Things You Can Learn from Companies Collecting Reviews through Email
Feb 14, 2020

5 Things You Can Learn from Companies Collecting Reviews through Email

Sharing customer reviews on the web and through other channels is a proven way to increase revenue. In fact, sharing reviews on your company website can increase conversion by 270%.  While this stat is exciting, the challenge is getting the reviews. A great place to start is by adding leave-a-review emails to your purchase journey. Regardless of your company size, here are 5 things you can learn about leave-a-review emails from some of the best in the biz:  1 Incentivize without taking a hit to margins. You don’t need to be a big-name retailer or have a lot of money …

By Megan Prindle
5 Ways to Increase Revenue from Welcome Emails
Feb 11, 2020

5 Ways to Increase Revenue from Welcome Emails

Whether it was virtual reality five years ago or TikTok today, marketers love a shiny new object. Meanwhile, email marketing is as reliable as it’s ever been, averaging a 145% ROI, according to 2018 research from the Association of National Advertisers and the Data & Marketing Association. At the same time, email is where consumers most want to hear from brands, making it the perfect channel for retailers looking to increase revenue. That quest should start with welcome emails. Customers are most engaged when a brand is new to them, so a strong onboarding series is crucial. Here are five …

By Mike O'Brien
An Inside Look: How Warby Parker Is Crushing the Email Game
Jan 24, 2020

An Inside Look: How Warby Parker Is Crushing the Email Game

Warby Parker took on the big names in eyewear with a simple goal: make glasses more accessible (and less expensive) with a direct to consumer purchase model.  The mammoth $131 billion eyewear industry wasn’t easy to tap into, with large companies controlling a majority of the market.  However, with their unique model (to the eyewear industry) and clever marketing, they’re now valued at $1.75 billion, reaching the highly coveted unicorn status. So how do they do it?  Well, while we don’t have all the answers to how they make incredible marketing campaigns (like their genius April Fool’s campaign, Warby Barker), …

By Megan Prindle
Planning campaigns for February and beyond
Jan 22, 2020

Planning campaigns for February and beyond

You’ve survived another Q4 holiday marketing marathon. Time to limber up for Q1 2020. For three of the biggest campaigns in the coming weeks our holiday strategy pages help you streamline your planning and get ahead of the game: Valentine’s Day (Feb 14) Presidents Day (Feb 17) St. Patrick’s Day (Mar 17) Each of these strategy pages delivers curated email examples, sample email marketing calendars, volume and discounting trends plus no-nonsense copy tips. Pro tip: Our Valentine’s Day content strategy guidelines reveal how the holiday’s consumer landscape is shifting. To learn more, read what the National Retail Federation has to …

By Richard Hartzell
End-of-year marketing opportunities
Dec 18, 2019

End-of-year marketing opportunities

Over the past few weeks you’ve sent out a blizzard of emails for Black Friday, Cyber Monday, Free Shipping Day, Hanukkah and Christmas. Now you’ve got to sit tight and hope Q4 lives up to your (and your boss’s) expectations. Or do you? Sure, year-end email competition’s fierce. Yet in the waning days of 2019, amid piles of torn wrapping paper and a fridge full of leftovers, you’ve still got some sweet marketing opportunities. Let’s look at a few.   Give ’em gift cards Sheplers.com bills itself as “the #1 western wear and boot store on the web.” So last …

By Richard Hartzell
Planning campaigns for November and beyond
Oct 23, 2019

Planning campaigns for November and beyond

It’s crunch time. In last month’s campaign planning blog post I referred to the year-end holiday shopping season as the do-or-die Fourth Quarter. For November we’re pushing the football metaphor into the red zone and invoking the Two Minute Warning. As if you needed us to blow our referee’s whistle, check out last year’s National Retail Federation survey of consumers’ planned holiday shopping timeline: This timeline echoes Sailthru’s findings that 58% of retail marketers expect to generate one fifth to one half of their full-year revenue during this high-volume period. Let’s take a look at how to gear up for …

By Richard Hartzell
Q4 planning: time to get ahead
Jul 3, 2019

Q4 planning: time to get ahead

Glance at your calendar this month and it’s probably screaming va-cay. Maybe you’ve already scheduled a week or two off and penciled it in. OK … it may be the dog days of summer but your marketing spidey sense should be tingling. Q4 looms ahead — a quarter when, according to Epsilon, last year fully 82% of all emails were classified as “marketing”. Which means you face even stiffer competition in the inbox and need a better approach to get noticed.   5 ways MailCharts offers a better approach Our searchable archive of historical email data makes looking back an …

By Richard Hartzell
Short email subject lines
May 22, 2019

Short email subject lines

Research shows that short subject lines get the highest performance. How short? Data suggests that under 15 characters maximizes your open rate while 28-39 characters maximizes your click rate.   Some industry thought leaders, such as hubspot and MailChimp, recommend restricting your subject lines to 50 characters max. There’s a few theories as to why shorter subject lines performs best. First, short subject lines often provide a hook which triggers curiosity. This encourages subscribers to open your email. Second, most email clients display less than 50 characters for the subject line, essentially truncating long subject line. Below you’ll find a breakdown of the number of …

By MailCharts Team
Turning a monthly newsletter into a money-making email program
May 20, 2019

Turning a monthly newsletter into a money-making email program

You probably know personal relationships can be improved through quality communication, and your relationship with customers is no exception. When customers are in the loop, they’re likelier to feel connected to your brand. Newsletters may seem old-school, but they’re effective. In fact, Greentech Media found their newsletter readers spent 80% more time on their site compared to non-readers. In other words, newsletters allow you to engage subscribers—and not just in the inbox. Engagement, however, is just one part of business, and most professionals can agree that revenue is actually the major component directly impacting company decisions. So, how can you …

By Kaitlin Westbrook
Free Foundation Email Templates
May 18, 2019

Free Foundation Email Templates

Before sending your first email campaign, you’ll need to have a few free HTML foundation email templates available. I mean, you could always send your emails as plain text, but who wants to receive an email that looks like that? I, for sure, don’t. The problem with HTML email template development is that it’s actually really difficult. There is no universal standards — different email clients renders CSS differently. And, most times, you’re stuck with what feels like the 90s because you have to use nested HTML tables. Luckily for you, some folks have taken the time to create starter email …

By MailCharts Team
10 Ideas for Holiday Gifts for Customers
May 12, 2019

10 Ideas for Holiday Gifts for Customers

Your time-pressed or gifting-impaired customers need all the help they can get this holiday season. As you increase email frequency this month, send an email your shoppers will appreciate: a guide to help them find the perfect holiday gift for customers. A little ingenuity and some serious thinking on how shopping habits change as the weeks wear on will help you create a gift guide that rises above the rest.   How a gift guide helps your brand stand out in the inbox In the blizzard of emails that engulfs inboxes from November 1 through New Year’s Day, the gift …

By MailCharts Team
Comparing Email Journeys: Nike vs. Adidas
May 1, 2019

Comparing Email Journeys: Nike vs. Adidas

At MailCharts we set ourselves apart with curated datasets that, at their core, comprise hundreds of Email Journeys. What’s a Journey? It’s a series of emails triggered by an action, such as placing an order, abandoning a cart, browsing and then abandoning the site or signing up for a newsletter. Journeys are all about understanding the nurture strategy brands use to welcome — and convert — new users during their first 30 days. Even better, we make it easy to compare two email journeys side-by-side to see how competing brands differ in executing their nurture strategy.   Why Comparing Journeys …

By Richard Hartzell