MAILCHART'S BLOG

Access data-driven email marketing news to help you plan & optimize your email program

What you can learn from Rothy’s product launch
Jun 2, 2020

What you can learn from Rothy’s product launch

Finding product announcement email examples can be hard to do on your own. You need a keen eye and attention to your competitors’ emails to find all related examples. Because this process is mostly manual, great examples often fall through the cracks. With MailCharts, you can uncover product announcement sequences in their entirety instead of one by one and in a fraction of the time. (Yes, that means no more subscribing to your competitors’ emails.) Using the MailCharts app, our data team happened upon a recent Rothy’s product launch for the Mary Jane shoe. Typically, our team uses our advanced …

By Megan Prindle
#EmailsWeLove: It’s for you
May 29, 2020

#EmailsWeLove: It’s for you

Inventive, utilitarian, fearless. These are just some of the ways you can describe a good email, but this week you’ll find them all embodied in our #EmailsWeLove.

By Richard Hartzell
Incorporate video into your email marketing in 5 easy steps
May 28, 2020

Incorporate video into your email marketing in 5 easy steps

If you’re like most ecommerce business owners and marketers, you’re looking for an edge in 2020. You need more ways to generate better results for your brand. While finding an edge isn’t always easy, this one could just be what you’re looking for. When it comes to marketing, two of the most effective content forms that you can marry today are email marketing and video. Video is taking the world by storm. On social media, it’s generating billions of views per day. In email, it can boost click-throughs by as much as 65%. And as we all know, email is …

By Amir Shahzeidi
Want to boost customer email engagement? Ask questions!
May 26, 2020

Want to boost customer email engagement? Ask questions!

Ecommerce brands and online retailers make shopping convenient and easy—raise your hand if you like browsing from your couch!—but one downside is the inability to engage with customers face to face. Building connections and working on engagement are the first steps for mapping out the quickest way to conversions. Fully engaged customers are 7 times more likely to act on online offers. Building engagement is a key reason for offering personalized content. It pays off, too: 91% of consumers are more likely to shop with brands that recognize, remember, and provide personalized and relevant offers and recommendations. When you can’t …

By Alex Birch
#EmailsWeLove: Crazy for coconuts and animated GIFs
May 22, 2020

#EmailsWeLove: Crazy for coconuts and animated GIFs

Did you know MailCharts users can harness our Advanced Search options to zero in on emails containing animated GIFs? Around here we love this kind of kineticism so much we’re distracting you with it at the top of this blog page right now. Of course, it’s also featured in one of this week’s #EmailsWeLove. Take a look!

By Richard Hartzell
Planning campaigns for June and beyond
May 20, 2020

Planning campaigns for June and beyond

This summer is shaping up to be staycation season. Alas, for many of us hitting the beach, escaping to a European Airbnb or jetting off to a tropic isle won’t be in the cards. Of course, millions of homebound staycationers make for a captive audience who’s eager for diversion. And it’s up to you to give it to them. To find ready ideas for presenting imaginative offers, look no further than our holiday strategy pages, curated holiday lists and advanced search options.   Holiday strategy pages Our holiday strategy pages serve up relevant email examples plus content strategy ideas for …

By Richard Hartzell
How to use MailCharts for competitive research
May 20, 2020

How to use MailCharts for competitive research

MailCharts is like the Google of email examples for eCommerce companies. Using our advanced search features, industry pages, and email groups, you’re able to quickly review over 5 years of data we’ve collected from the top brands. Our featured industries include accessories, apparel, arts & entertainment, food & drink, footwear, sports & activities, home, beauty & personal care, travel & tourism, gifts, health & fitness, pet care & supplies, and baby. In this article, you’ll learn how you can do competitive research in MailCharts and how to continue monitoring your competition without needing to subscribe to 10 email lists yourself. …

By Megan Prindle
What’s trending? State of apparel industry emails
May 18, 2020

What’s trending? State of apparel industry emails

If you’re in the apparel industry, you’re probably living with a lot of uncertainty right now. With many storefronts being closed due to local government regulations, sales are restricted to online only. If that wasn’t enough, the supply chain has been critically affected. We might be a little biased, but with email being a low-cost marketing channel, it’s one of the best places to invest some additional time. Luckily, with MailCharts, you don’t have to invest too much additional time to adjust and plan for your upcoming campaigns.   Overview of the Category The biggest changes we’ve seen over the …

By Megan Prindle
#EmailsWeLove: inside fun and using your noodle
May 15, 2020

#EmailsWeLove: inside fun and using your noodle

Can we interrupt your daily rotini? If you use your noodle you’ll notice that one of the #EmailsWeLove this week poses this saucy question.  But hey: it’s all gouda.

By Richard Hartzell
Vodcast: messaging the stimulus and upcoming holidays
May 11, 2020

Vodcast: messaging the stimulus and upcoming holidays

In this vodcast our own Tom Buchok joined host Allan Levy, Chief Executive Officer of Alchemy Worx, and Josh Francia, Chief Growth Officer of Blueshift, to go over how brands are responding to the recent availability of stimulus checks — and what marketers can do to optimize marketing during the moms, dads and grads period of the 2020 calendar. Together they discussed what we’re seeing across our many clients. As industry experts, they drew upon the client data they’re seeing to give recommendations on positioning yourself to succeed as we enter this uncharted territory.   Editorial image by Cornelia Schneider-Frank …

By MailCharts Team
#EmailsWeLove: COMPL_TE Y_UR _OOK and grow bigger fish faster
May 8, 2020

#EmailsWeLove: COMPL_TE Y_UR _OOK and grow bigger fish faster

Do we miss you? Heck, these days we miss just about everyone. Until we can all touch each other literally (instead of virtually) we’ll keep sending you our warm regards in the form of #EmailsWeLove.

By Richard Hartzell
Personalize your emails with the data you already have!
May 6, 2020

Personalize your emails with the data you already have!

Today, data makes the world go round. The more information email marketers have, the easier it is to formulate strategies for winning abandoned-cart email campaigns. And, the more likely customers are going to engage with your emails. It’s not enough for your emails to make it to the inbox. That’s just the first hurdle. What you need is a way to ratchet up customers’ interests. One way to do that is through personalization. When asked in a survey to prioritize one capability that would be most important in the future, 33% of marketers responded with personalization. Data opens up endless …

By Liz Froment
April 2020 data recap
May 6, 2020

April 2020 data recap

Up here in the northern hemisphere, April delivers the first blush of spring. But this year the monotony our work-from-home Data Team experienced made the entire month feel like, well, Groundhog Day. Still, we beavered (groundhogged?) away to keep our database as fresh as a passing April shower. Let’s review the highlights.   Brands with new journeys As you know, our Journeys consist of triggered email series sent by brands like yours. They respond to a specific consumer action such as placing an order, abandoning a cart, or signing up for a newsletter. For April we added new journeys from: …

By Nataša Jovanoska
Results: email marketing in a pandemic
May 1, 2020

Results: email marketing in a pandemic

Today we were treated to a handful of great insights by Jessica Best of Barkley and Bill Cobb of Planet Fitness as they talked about email marketing during the pandemic. More than discussing the current landscape, Jess and Bill put forward specific strategies for brands that have had to alter their product offerings due to the closing of in-person businesses everywhere. How do you sell your stuff when you can’t get customers in the door? How do you listen to your customers rather than just promoting at them? Check out the video recording, slides and poll results below to learn more. …

By Tom Buchok