MAILCHART'S BLOG

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An Inside Look: How Warby Parker Is Crushing the Email Game
Jan 24, 2020

An Inside Look: How Warby Parker Is Crushing the Email Game

Warby Parker took on the big names in eyewear with a simple goal: make glasses more accessible (and less expensive) with a direct to consumer purchase model.  The mammoth $131 billion eyewear industry wasn’t easy to tap into, with large companies controlling a majority of the market.  However, with their unique model (to the eyewear industry) and clever marketing, they’re now valued at $1.75 billion, reaching the highly coveted unicorn status. So how do they do it?  Well, while we don’t have all the answers to how they make incredible marketing campaigns (like their genius April Fool’s campaign, Warby Barker), …

By Megan Prindle
Planning campaigns for February and beyond
Jan 22, 2020

Planning campaigns for February and beyond

You’ve survived another Q4 holiday marketing marathon. Time to limber up for Q1 2020. For three of the biggest campaigns in the coming weeks our holiday strategy pages help you streamline your planning and get ahead of the game: Valentine’s Day (Feb 14) Presidents Day (Feb 17) St. Patrick’s Day (Mar 17) Each of these strategy pages delivers curated email examples, sample email marketing calendars, volume and discounting trends plus no-nonsense copy tips. Pro tip: Our Valentine’s Day content strategy guidelines reveal how the holiday’s consumer landscape is shifting. To learn more, read what the National Retail Federation has to …

By Richard Hartzell
Data Recap for December 2019
Jan 7, 2020

Data Recap for December 2019

Here’s hoping your holidays were merry and your gifts (the ones you gave and the ones you got) were a hit. We also hope your time off has reenergized you for marketing in the new year. And speaking of reenergizing, let’s take a look at some of the ways we amped up MailCharts during December.   Brands with new journeys As a reminder, we call Journeys any email series triggered by a specific action such as placing an order, abandoning a cart, or signing up for a newsletter. In December added new journeys with: Blick Art Materials (newsletter signup) Buck …

By Nataša Jovanoska
End-of-year marketing opportunities
Dec 18, 2019

End-of-year marketing opportunities

Over the past few weeks you’ve sent out a blizzard of emails for Black Friday, Cyber Monday, Free Shipping Day, Hanukkah and Christmas. Now you’ve got to sit tight and hope Q4 lives up to your (and your boss’s) expectations. Or do you? Sure, year-end email competition’s fierce. Yet in the waning days of 2019, amid piles of torn wrapping paper and a fridge full of leftovers, you’ve still got some sweet marketing opportunities. Let’s look at a few.   Give ’em gift cards Sheplers.com bills itself as “the #1 western wear and boot store on the web.” So last …

By Richard Hartzell
Data Recap for November 2019
Dec 3, 2019

Data Recap for November 2019

Chestnuts roasting on an open fire. Jack Frost nipping at your nose. Meanwhile MailCharts is making spirits bright by (what else?) summarizing for you the blizzard of data we collected, sorted, curated — and even found time to love — last month.   Latest holiday and other curated email lists As usual, we’ve updated our upcoming holidays lists to keep you ahead of the game — including the ultimate gridiron contest of 2020, Super Bowl LIV: Holiday: New Year (Jan 1; 82 emails) Holiday: Super Bowl (Feb 2; 46 emails) Holiday: Groundhog Day (Feb 2; 34 emails) And because December …

By Nataša Jovanoska
Data Recap for October 2019
Nov 6, 2019

Data Recap for October 2019

While others were out shopping for the perfect Back to the Future Doc Brown Halloween costume or the city’s best pumpkin spiced latte, we headed back down into the data mines last month to unearth, organize, process and curate the latest emails for your marketing needs.   Emails our team loved For our October recap of favorite emails we thought we’d focus on messaging that takes advantage of our swing into autumn. As email connoisseurs we were impressed that products as diverse as air freshener (AirWick), bedding (GhostBed) and nondairy milk substitutes (Silk) adopted fall themes that evoke the fashions, …

By Nataša Jovanoska
Planning campaigns for November and beyond
Oct 23, 2019

Planning campaigns for November and beyond

It’s crunch time. In last month’s campaign planning blog post I referred to the year-end holiday shopping season as the do-or-die Fourth Quarter. For November we’re pushing the football metaphor into the red zone and invoking the Two Minute Warning. As if you needed us to blow our referee’s whistle, check out last year’s National Retail Federation survey of consumers’ planned holiday shopping timeline: This timeline echoes Sailthru’s findings that 58% of retail marketers expect to generate one fifth to one half of their full-year revenue during this high-volume period. Let’s take a look at how to gear up for …

By Richard Hartzell
Data Recap for September 2019
Oct 2, 2019

Data Recap for September 2019

What’s new for MailCharts in September? Plenty. If visions of sugar plums are starting to dance in your head (and you’re eager for some festive campaign inspiration), you’ll be glad to know we’ve refreshed three of our most important curated holiday email lists: Holiday: Black Friday (74 emails) Holiday: Cyber Monday (56 emails) Holiday: Christmas (72 emails)   All-new, cart abandoner, purchaser & lifecycle journeys Email Journeys, of course, are what we call a sequence of emails triggered by a behavior like signing up for a newsletter, making a purchase or (egad!) abandoning a cart. In September we added another …

By Nataša Jovanoska
Sep 30, 2019

The Power of Groups

I am excited to share some updates to MailCharts and how we’ve elevated our Groups feature. Not only is it now easier to create your own groups, we’ve also introduced a powerful new brand search to help you find and discover new brands. Looking for a starting point? Browse over 60 industry groups that we’ve curated to highlight the value of group data. Groups are a core component of MailCharts. With access to key data points across a collection of brands, you can easily compare and benchmark yourself and multiple companies. Let’s dive in!   How to create groups Creating …

By Brian Lai
Sep 25, 2019

Marketing for the Holidays: How to Be Prepared for Q4

If there is ever an appropriate time to apply a sports metaphor to marketing, it’s in Q4. We’re down to the wire, it’s a full-on sprint and we’re entering the home stretch. Essentially, it’s crunch time and all that preparation you’ve put in this year is finally going to pay off.  The stakes are big, too. In 2018 online holiday shopping reached a whopping $126 billion in the US, a 16.5% year-over-year increase.  In 2019 holiday retail sales (including brick and mortar stores) are forecast to grow an additional 4.5%, exceeding $1.1 trillion. Your share of that very large pie …

By Corinne Watson
Planning campaigns for October and beyond
Sep 25, 2019

Planning campaigns for October and beyond

This month’s holiday campaign planning update looks ahead to the biggest, baddest, most critical and chaotic season in ecommerce: Fourth Quarter! We’ve got gameplans for the most important campaigns of the upcoming holiday season. But we’re not just focused on the popular kids — we’ve found some great campaign inspiration for a few of October’s lesser-known holidays and events. Take a look below and get prepared for your upcoming campaigns.   Creative insights for the biggest holidays of the year Our holiday strategy pages arm you with speedy solutions and creative illustrations from leading brands — including hand-picked email examples, …

By Richard Hartzell
Data Recap for August 2019
Sep 3, 2019

Data Recap for August 2019

Summertime, and the living is easy. For everybody except our nose-to-the-grindstone data team. As we hurtle toward a breathtaking 6.25 million emails in our data archive (and set our sights on lucky 7), let’s take a quick look at our dogged data doings during the dog days of August.   Oh you fancy, huh? Luxury brand email marketers may think so. That’s because we’ve added or updated some 90 posh labels, among them: Max Mara Gucci Elisabetta Franchi Marni Bally For the record, at MailCharts we like to think of ourselves as informal, unpretentious and easy going.   Subscription, cart abandoner …

By Nataša Jovanoska
Data Recap for July 2019
Aug 7, 2019

Data Recap for July 2019

Email marketing is a moving target — constantly evolving. So MailCharts never stops refreshing its huge data archive (6 million emails strong!) to keep you abreast of trends and developments. July’s no different. Our data team has been hard at work and we’re stoked to review the latest campaigns we’ve added to our platform.   Subscription commerce marches on Subscription commerce is an amazing source of inspiration for triggered and targeted messages. Subscriptions can run the gamut from a streaming service like Netflix to a box business like BarkBox. Throughout the summer we’ve been trialing, buying and churning from well-known …

By Nataša Jovanoska
Data Recap for June 2019
Jul 10, 2019

Data Recap for June 2019

For last month’s May recap we reported our growing efforts to scale up subscription commerce email journeys to give you bigger and better insights into the subscriber lifecycle. These journeys help your teams improve activation and retention outreach to keep subscribers in the fold — or win them back when they stray.   Subscription commerce journeys continue In June we continued strengthening subscription commerce journeys and have entered purchaser trial or active periods for: Flaviar  Adore Me Dollar Shave Club MistoBox NatureBox MunchPak BTW: Looking for unique, curated user journeys to assist your company’s activation or retention strategies? Let us …

By Nataša Jovanoska