MAILCHART'S BLOG

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#EmailsWeLove: mama love and just grit
May 1, 2020

#EmailsWeLove: mama love and just grit

As May arrives, let’s hope our #EmailsWeLove predict that we’ll spread more “Mama love” this month and rely less on “just grit” than we did last month.

By Richard Hartzell
Navigating uncharted email territory
Apr 30, 2020

Navigating uncharted email territory

When Movable Ink recently created a new vodcast, Ink Tank (click to sign-up so you don’t miss upcoming editions!), we were thrilled that Alison Lindland, SVP of Strategy at Movable Ink, invited our very own Tom Buchok to be her first guest. Together the two took on some of the surprising trends in email marketing right now amidst the challenges of the coronavirus outbreak. They also sized up emerging trends in email engagement, how marketers are changing up their email campaigns and how they can stand out from the pack in a sea of “COVID-19 Update” subject lines. Check out …

By MailCharts Team
Timely browse abandonment emails
Apr 30, 2020

Timely browse abandonment emails

Browse-abandoner emails are much like cart abandoner emails: triggered when a known visitor has viewed a product on the website but didn’t add it to a cart. This data is often collected and passed to an email service provider (ESP) so that teams can trigger browse-abandoner emails. While these emails don’t indicate purchase intent as clearly as cart-abandoner emails, they still serve relevant content to entice shoppers back to the site either to purchase the item or to view similar items. Cadence-wise, these emails should hit the subscriber’s inbox soon after abandonment. The examples we’ll walk through below contain a …

By Megan Prindle
Did you leave something behind?
Apr 29, 2020

Did you leave something behind?

Over the past several years, there have been many stats shared regarding cart abandonment. Some studies show that cart abandonment rates are astonishingly high (in the 75% to 80% range), while others share a more conservative 60% to 70% abandonment rate. Regardless, both ranges include an alarming number of people not completing their purchase. You can look at your own brand’s cart-abandonment rate to see where you fall. If you’re in the higher range, take a look at your checkout process and ask yourself: Is it too time-intensive? Is anything unclear? Do shoppers bail early in the process? Do they …

By Megan Prindle
#EmailsWeLove: protect yourself and the planet
Apr 24, 2020

#EmailsWeLove: protect yourself and the planet

It’s hard to think about the Earth when you’re cooped up all day long in a house or apartment, but this week we did manage to honor both #EarthDay (April 22) and #EarthWeek with our latest #EmailsWeLove.

By Richard Hartzell
40+ subject lines to inspire your next subject line test
Apr 24, 2020

40+ subject lines to inspire your next subject line test

A subject line test is a quick way to add value and increase open rates for your future email campaigns. Depending on your email service provider (ESP), you too can implement an A/B subject line test in just a few clicks. Many ESPs also allow you to test a percentage of your email segment and send the winner at a later time to the remaining audience. How subject lines perform can vary significantly from brand to brand. So, test what works for your audience. We’ve compiled a few A/B subject line test ideas you can implement in less than 5 …

By Megan Prindle
Planning campaigns for May and beyond
Apr 23, 2020

Planning campaigns for May and beyond

As we head for warmer weather, there are holidays on the horizon that offer rich email marketing opportunities. For fast ideas, check out our holiday strategy pages. They deliver curated email examples, sample email marketing calendars, volume and discounting trends plus thoughtful copy tips for these upcoming dates: Cinco de Mayo (May 5) Mother’s Day (May 10) Memorial Day (May 25) Father’s Day (June 21)   Marketing after Cinco de Mayo 🌮 and Mother’s Day 👩 Supplementing our holiday strategy pages are our curated email lists, which serve up dozens more email examples that can help you plan campaigns for …

By Richard Hartzell
#EmailsWeLove: so fresh and so green
Apr 17, 2020

#EmailsWeLove: so fresh and so green

Like you, we’re hard at work (at home) trying to bend the curve. Meanwhile, let’s take a break and recap this week’s #EmailsWeLove.

By Richard Hartzell
A time for email to shine
Apr 17, 2020

A time for email to shine

In a recent MailCharts survey, we found more than 50% of organizations are sending the same amount of email, or more, during this time of crisis. In that same study, we found that 63% of respondents are not focusing on segmentation. My immediate reaction: “Why would you not focus on segmentation?” Right now, email has a unique opportunity to shine. With email being an almost-free tool, it’s an easy channel to lean in on, especially if your ad budgets have been hit. Over the past few weeks, ad spend has been all over the place, changing course from the downward …

By Megan Prindle
How to keep Mother’s Day marketing on track
Apr 16, 2020

How to keep Mother’s Day marketing on track

For most of us, taking Mom out for brunch or dropping by the florist’s (for roses) or the sweet shop (for chocolates) is probably on hold this Mother’s Day. But as one of the biggest gift-giving holidays of the year, Mother’s Day is likely to be as important in 2020 as it’s ever been. Possibly more. With that in mind let’s take a look at a few ways you can keep marketing Mom Day successfully before, on and even after May 10 — whatever the products or services you deliver.   Gift Guides Our data show that Mother’s Day email …

By Richard Hartzell
Drive more conversations using email: Gorgias / MailCharts webinar
Apr 15, 2020

Drive more conversations using email: Gorgias / MailCharts webinar

Email is a two way conversation … but how many email marketers actually use email to open a profitable dialogue with customers and new sign-ups? This webinar, which we co-hosted with leading e-commerce customer service helpdesk Gorgias, shows you how to: Use email as a two-way channel to build loyalty, drive engagement & grow sales Test out a concierge-like service with a small sample of your list Let Gorgias tie together all your communication channels—from email and Twitter to Instagram, Facebook and SMS Get up to six months of Gorgias free with its Coronavirus stimulus program   Watch the video …

By Tom Buchok
#EmailsWeLove: help people, PERIOD
Apr 10, 2020

#EmailsWeLove: help people, PERIOD

Comfort, community and connection. It’s what #EmailsWeLove (and lots of others landing in inboxes everywhere) are all about this week.  

By Richard Hartzell
Give your onboarding journey a much-needed facelift
Apr 7, 2020

Give your onboarding journey a much-needed facelift

In a world where every sale counts and marketing budgets are tight, your brand needs a solid onboarding journey to create a loyal customer base. You might be wondering how onboarding emails differ from welcome emails. Generally, welcome emails are part of a larger onboarding journey and are used primarily in subscription-based companies or rewards programs. Onboarding journeys typically include more details about a brand’s products or offerings, while welcome emails just scratch the surface. Think of your welcome email as your first impression on a first date and the onboarding journey as your second date. By date two, you’re …

By Megan Prindle
The current state of travel & tourism emails
Apr 7, 2020

The current state of travel & tourism emails

It’s no surprise that the travel industry is getting hit particularly hard during these times. Not only are travel restrictions in place for many parts of the world, but there’s also a looming fear for travelers to book too soon as there’s no clear end to the current pandemic. While this is a challenging time for many, it provides an opportunity for email marketers to re-evaluate and adjust messaging to fit the times. Using the MailCharts app, we’ll walk you through what we’re seeing for the travel and tourism industry and how you can continue to monitor and pivot messaging …

By Megan Prindle