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Back to School Marketing Ideas for Email
Jul 7, 2019

Back to School Marketing Ideas for Email

Fire up that shiny Trapper Keeper, email marketers. It’s time to go back to school and discover all of the best back to school marketing ideas. Brands are expected to rake-in almost $1 trillion this Back to School season—with over 33% of revenue coming online. So, lace up those rad new kicks let’s start planning our email strategies. [mc-lead-capture url = ‘http://mailcharts.createsend.com/t/d/s/ukurf/’ cm_name = ‘cm-ukurf-ukurf’ top_row=’Sign up for our newsletter and get a BTS email brief’ bottom_row =”Receive a zip file of all the images from our BTS email examples.” button_text = ‘Help me plan’] If you’re an online retailer, chances …

By Tom Buchok
Q4 planning: time to get ahead
Jul 3, 2019

Q4 planning: time to get ahead

Glance at your calendar this month and it’s probably screaming va-cay. Maybe you’ve already scheduled a week or two off and penciled it in. OK … it may be the dog days of summer but your marketing spidey sense should be tingling. Q4 looms ahead — a quarter when, according to Epsilon, last year fully 82% of all emails were classified as “marketing”. Which means you face even stiffer competition in the inbox and need a better approach to get noticed.   5 ways MailCharts offers a better approach Our searchable archive of historical email data makes looking back an …

By Richard Hartzell
Advanced Email Marketing Strategies and Tactics
Jun 20, 2019

Advanced Email Marketing Strategies and Tactics

Sending the perfect email is a mix of art and science. Today we’ll share some popular strategies and tactics you can use to improve your advanced email marketing performance. Let’s dive in!   Re-sending to non-openers Here’s a dirty marketing secret: Some companies send the same exact email marketing campaign more than once. They might change the subject line or send time, but it’s the same copy, same images, and same calls to action. Take a look at the graph below to see how popular this technique is across industries: Implementing this is simple. Send the newsletter to the desired …

By MailCharts Team
5 Email Marketing Ideas for Fourth of July Business Messages
Jun 19, 2019

5 Email Marketing Ideas for Fourth of July Business Messages

Travel, food, and entertainment take center stage on Independence Day get-togethers. Couple that with a potential four-day weekend (Saturday to Tuesday), and you’ve got customers with even more places to go, people to see, food to cook and fireworks (and more) to buy and watch. It’s a perfect time for 4th of July business messages. 4th of July holiday statistics and background More than 219 million Americans will participate in some Independence Day activities over the four-day weekend and spend about $7.1 billion on food, the National Retail Federation predicts. Although July Fourth is not traditionally a gift-giving holiday, almost …

By MailCharts Team
New Year’s Marketing Ideas for Email Strategies
Jun 8, 2019

New Year’s Marketing Ideas for Email Strategies

According to the Verizon Retail Index, e-commerce traffic spiked dramatically over the 2016 New Year weekend. Why? Because retailers created a sense of urgency with timely promotions. This shows that while the New Year marks the end of the holidays, it doesn’t mean you should abruptly stop emailing subscribers and lose the momentum you built during the holidays. New Year’s marketing ideas are always a great area of exploration for your bottom line. Your New Year Email Marketing Game Plan The below graph shows that companies start sending New Year’s-themed campaigns during the first week of November. While this may seem really …

By MailCharts Team
Data Recap for May 2019
Jun 7, 2019

Data Recap for May 2019

At MailCharts we’re all about proactively adding and refreshing email journeys and curating lists of awesome emails for the brands in our database. That way you’re sure to have the latest data at your fingertips. What’s an email journey? It’s an email series triggered by a subscriber or purchaser action, such as placing an order, abandoning a cart, or signing up for a newsletter. Each series seeks to capture what brands do to nurture customers during that critical first-30-day window. Month after month we round up these journeys and make them super-easy for our paid subscribers to search and dig …

By Nataša Jovanoska
Father’s Day Promotion Ideas for Email
Jun 6, 2019

Father’s Day Promotion Ideas for Email

Poor old Dad can’t catch a break. Fewer people shop for Father’s Day than for Mother’s Day, and the ones who do spend less. But the spending gap is narrowing, and shoppers’ willingness to open their wallets is great news for your Father’s Day promotion ideas for your email campaigns.   Father’s Day by the numbers The National Retail Federation (NRF) projects Father’s Day spending will hit a record $15.5 billion in 2017, with the largest share of spend going to experiences like ballgames, concerts, and dinners. Sounds like a lot, but it’s 34% less than the $23.6 billion the …

By MailCharts Team
Short email subject lines
May 22, 2019

Short email subject lines

Research shows that short subject lines get the highest performance. How short? Data suggests that under 15 characters maximizes your open rate while 28-39 characters maximizes your click rate.   Some industry thought leaders, such as hubspot and MailChimp, recommend restricting your subject lines to 50 characters max. There’s a few theories as to why shorter subject lines performs best. First, short subject lines often provide a hook which triggers curiosity. This encourages subscribers to open your email. Second, most email clients display less than 50 characters for the subject line, essentially truncating long subject line. Below you’ll find a breakdown of the number of …

By MailCharts Team
Turning a monthly newsletter into a money-making email program
May 20, 2019

Turning a monthly newsletter into a money-making email program

You probably know personal relationships can be improved through quality communication, and your relationship with customers is no exception. When customers are in the loop, they’re likelier to feel connected to your brand. Newsletters may seem old-school, but they’re effective. In fact, Greentech Media found their newsletter readers spent 80% more time on their site compared to non-readers. In other words, newsletters allow you to engage subscribers—and not just in the inbox. Engagement, however, is just one part of business, and most professionals can agree that revenue is actually the major component directly impacting company decisions. So, how can you …

By Kaitlin Westbrook
Free Foundation Email Templates
May 18, 2019

Free Foundation Email Templates

Before sending your first email campaign, you’ll need to have a few free HTML foundation email templates available. I mean, you could always send your emails as plain text, but who wants to receive an email that looks like that? I, for sure, don’t. The problem with HTML email template development is that it’s actually really difficult. There is no universal standards — different email clients renders CSS differently. And, most times, you’re stuck with what feels like the 90s because you have to use nested HTML tables. Luckily for you, some folks have taken the time to create starter email …

By MailCharts Team
May 16, 2019

Insights & Data: Where Else We’ve Been Featured

We’ve been busy, as always, sharing our insights and data across the industry. Here are some recent posts that show off our data — and the thinking that goes into it. It’s the best way we know to illustrate the power of our platform. Enjoy!   Usher in the dog days of summer with sizzling Memorial Day email! 250ok asked us for some compelling reasons to send out a campaign with a Memorial Day theme. We provided three, supported by memorable email examples from Jane, Postmates, Handy, Pottery Barn and Munchkin. Read the post on 250ok’s blog   How ‘FYI’ …

By MailCharts Team
Memorial Day Promotional Email Examples
May 12, 2019

Memorial Day Promotional Email Examples

Up to 94% off. That’s how aggressive online retailers were with their Memorial Day promotional email examples in previous years. This year, with so many retailers struggling both online and offline, we expect discounting to start even earlier—though not sure they can get any steeper!  The great thing about Memorial Day is that there’s an editorial theme for everybody: patriotism, the kickoff to summer, being with family and friends, the long weekend … take your pick! Today, you’ll discover four reliable themes you can adapt to suit your brand image and audience expectations, along with steal-worthy examples. Given that driving sales …

By MailCharts Team
10 Ideas for Holiday Gifts for Customers
May 12, 2019

10 Ideas for Holiday Gifts for Customers

Your time-pressed or gifting-impaired customers need all the help they can get this holiday season. As you increase email frequency this month, send an email your shoppers will appreciate: a guide to help them find the perfect holiday gift for customers. A little ingenuity and some serious thinking on how shopping habits change as the weeks wear on will help you create a gift guide that rises above the rest.   How a gift guide helps your brand stand out in the inbox In the blizzard of emails that engulfs inboxes from November 1 through New Year’s Day, the gift …

By MailCharts Team
Comparing Email Journeys: Nike vs. Adidas
May 1, 2019

Comparing Email Journeys: Nike vs. Adidas

At MailCharts we set ourselves apart with curated datasets that, at their core, comprise hundreds of Email Journeys. What’s a Journey? It’s a series of emails triggered by an action, such as placing an order, abandoning a cart, browsing and then abandoning the site or signing up for a newsletter. Journeys are all about understanding the nurture strategy brands use to welcome — and convert — new users during their first 30 days. Even better, we make it easy to compare two email journeys side-by-side to see how competing brands differ in executing their nurture strategy.   Why Comparing Journeys …

By Richard Hartzell