What are email journeys?

An email journey is another name for an automated campaign that a brand sends based on an action (e.g. creating an account, abandoning a cart, etc.). For email marketers, it’s difficult to track the journeys of other ecommerce brands because it requires a lot of time and attention to your inbox to string together related emails. At the end of the day, who has time for that? With MailCharts, you’re signing up for access to more than just brand calendar sends, you’re also getting access to these difficult-to-track journeys.


Behind the scenes: What we collect so you don’t have to

We’ve been collecting data around email sends and journeys since 2013. In the email marketing world, that’s a long time! That means you’ve got thousands of examples to learn from and be inspired by.

What we’re doing behind the scenes is ultimately saving you time. We sign up for newsletters, create accounts, confirm email addresses, abandon carts, browse product pages after we’ve signed up, abandon subscription signups, purchase, cancel our subscriptions, and join rewards and loyalty programs. Now that is a lot to keep track of if you’re only one person! 😰

Do you know the great thing about MailCharts? We never stop gathering new data. We are always updating new user journeys to make sure you have the most up-to-date information. New journeys are available for popular, established brands and also for new ecommerce and subscription-based brands from a wide range of industries. The type of journeys we’re collecting and classifying for ecommerce brand include:

  • Welcome series
  • Onboarding
  • Cart abandonment
  • Browse abandonment
  • Purchase and post-purchase messaging
  • Purchase receipt
  • Shipping confirmation
  • Delivery confirmation
  • Product review
  • Post-purchase upsell

Besides these journeys, we’re also keeping an eye on subscription lifecycle emails which include:

  • Onboarding
  • Subscription reminders
  • Upsells
  • Refer-a-friend programs
  • Cancellation
  • Win-back


What does this mean for you?

As we mentioned, you could track all of this manually, but finding time to trigger emails and discover actionable information on your own can be hard given the multiple hats you’re wearing. Our journeys let you gain insight so you can improve your email strategy and make your triggered sequences stand out.

Our journey data helps you:

  • Reveal the messaging used throughout the buyer’s journey of industry competitors and peers
  • Understand best practices such as send times and email cadence for automated campaigns
  • Improve your own messaging based on industry insights


Create your MailCharts account today and unlock journeys from the top ecommerce brands along with the competitive data you need to come away with hands-on analyses and insights.