Account confirmation email examples

Short, sweet, and to the point. Typically, account confirmation emails are clear and ask for an opt-in, account creation or subscription.

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The General Data Protection Regulation (GDPR) has been a hot topic in the email world since taking effect in 2018. It’s now more important than ever for companies to ask users if they’d like to opt-in to receive communication. These emails are very similar to order or shipping confirmation emails: They’re short, sweet, and to the point. Typically, the call to action is clear and asks for users to opt-in again to the account creation or subscription.

Confirmation Email Examples & Strategies

It’s important to keep account confirmation emails brief to drive the most conversions. If users don’t complete the action, companies don’t keep the data submitted which could lead to lost sale

Reduce copy and make the CTA button the focus

With mobile accounting for at least 50% of all email opens, cutting down on copy and focusing on the CTA can help increase conversions when it comes to account emails. Take Thinx for example. They use a simple design and a button that contrasts nicely with the white background in the email. There are no frills, just simple messaging.

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Invite users to fill out their communication preferences

In addition to confirming a customer’s account, preference centers allow companies to retain users for specific email communication while excluding them from others. For example, shoe company Durango uses the confirmation email to confirm a subscription as well as the level of engagement a customer would like to receive.

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Use fun GIFs or emojis

The account confirmation email doesn’t have to be boring. TheraBox used a fun gif in their email to suggest that there’s still an extra step to be completed – confirming the email address. TheraBox also quickly reminded the customer that they’ll receive a 10% off coupon when they complete the signup process.

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Provide contact details

Double opt-in and email confirming process can be confusing, so providing extra help is important. Michael Kors included “CONTACT US” CTA in their account confirmation email and encouraged customers to reach out with questions or comments.

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Send the confirmation when the process is completed

After the account has been activated, send a confirmation email. Sleep number sends a short email with no CTAs that informs the customer about the successful activation.

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Don’t forget to say “Thanks”!

A confirmation email may be one of the first contacts that a customer has with your brand and it’s a good opportunity to create a good first impression. Clothing brand bebe shows gratitude and appreciation by starting the email with a quick “Thank you” note and then proceeds with account confirmation instructions.

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Share helpful tips

It’s a good idea to educate customers about different options and services that are available to them now that they have created (and activated) an account. Boll and Branch onboards new customers by inviting them to update the user profile and view order status.

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Create a checklist

Stove Supermarket has a creative strategy – they send a checklist that navigates new customers from account activation to the first purchase. At the bottom of the email, they are listing popular product images and links, for inspiration.

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Mention the welcome offer in the subject line

To encourage the customers to open the email and confirm their email address, Christmas Tree Shops is mentioning the welcome offer in the subject line. Then, in the email, they list some of the other perks that will be available after the email address is confirmed.

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Account confirmation implementation details

The content for account confirmation emails is pretty straightforward but given these emails are likely the first email to a user, it’s important to get the setup correct. This is especially true for those users who do not explicitly opt-in to communication.

Remove users who do not opt-in to receive communication

If using account confirmation emails to confirm their subscription to a newsletter or account creation and the user does not perform the opt-in action, remove them from the database. This is especially important for citizens in the EU given GDPR but is a best practice as data privacy regulations come into effect.

Trigger emails after users fill out a form on the website

This ensures there’s little to no delay between signup and account confirmation. If sent a few days later, the customer may not remember what they signed up for and ignore the call to action to opt-in. This also confirms with the customer that a company has successfully received their form submission.

Mark email addresses invalid for those who have bounced

There are two types of email bounces: hard and soft bounced emails. Email addresses that have hard bounced should be marked invalid immediately and soft bounced emails should be marked invalid after a few attempted sends. This is crucial to ensure your IP maintains a positive reputation.

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