Christmas Email Strategy

The Christmas period accounts for one-third of all annual revenue for some brands and retailers.

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Holiday spending for holidays ranging from St. Nicholas Day (Dec. 5), Hanukkah, Christmas, Kwanzaa, New Year’s Eve and secular events (school, office and social events) can account for 20% to 30% of the average retail company’s annual revenue, according to the National Retail Federation. So, it’s no surprise that email marketers focus so closely on it.

Christmas Email Examples and Subject Lines
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Christmas Email Marketing Strategy

Christmas Email Examples and Subject Lines

We love this email, and not just because we can't wait to play with the gift finder. This email stands out in the inbox (the preheader's "fast and fabulous" promise makes us want to see what's going on inside).

Inside the message, the animation shows us how the gift tool works and what the possible results will look like.

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More than 70% of shoppers say they plan to treat themselves this holiday season. So, having an email that invites a little self-indulgence could work out well! The subject line is "When Santa Gets It Wrong," so it also would appeal to gift recipients who feel a little short-change by their gift exchanges.

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Saying "thank you," "Merry Christmas" or "Happy Holiday" on or around Christmas Day is a feel-good way to let your customers know you appreciate their business. You can write a heartfelt letter – perhaps signed by your CEO – or go all out. We love what Boden did here with clever but understated animation and a simple message.

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This is a clever twist on the last-minute-gift theme – and a well-designed email that explains how the program works and the benefits for both givers and recipients.

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If you're like most marketers, you're planning to ratchet up frequency this holiday season. Dedicate a few of those emails to helping your customers survive the holiday successfully. This holiday party guide is a great example. It solves a nagging question for novice hosts/hostesses but sells at the same time.

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Christmas Email Marketing Strategy

The strategies below aren’t a definitive list you should use to build your holiday email marketing plan. Rather, they are suggestions you can use to extend and add value to your email content and inspiration to help you create messages your subscribers and customers will open, act on, and value.